Old Town's potential to be discussed

By: NICOLE SACK - Staff Writer | Saturday, October 20, 2007 10:55 PM PDT

TEMECULA ---- Consultants from one of California's largest real estate advisory firms, Keyser Marston, will add their thoughts Monday on how Old Town could and should grow.

Paul Marra, an associate with Keyser Marston, will present an overview of Old Town development trends and the market potential of Temecula's downtown district during a community workshop scheduled for 6 p.m. at City Hall, 43200 Business Park Drive.

The city has contracted with the firm to review the market that exists in Old Town and what kinds of businesses are needed in the area.

Monday's meeting will mark the fourth time residents will have been asked for their opinions on Old Town's future.

"Many of the cities we work with are trying to create an urban environment for their residents," Marra said. "Cities in California are struggling with sprawl and are seeking to create a downtown district. Temecula is unique because it is a relatively new suburb with a downtown that is more than 100 years old."

While Old Town Front Street used to be home to primarily antique shops and a few small restaurants, development has ramped up in the district in the last two years. With more people than ever interested in getting a foothold in Old Town, including the opening of Baily's restaurant and the three Dalton buildings mixing residential, restaurant and retail space ---- city officials decided it's time to take the community's pulse.

Marra said that while there is a good mix of businesses in Old Town, his firm sees the area ultimately defined by speciality shops and becoming an entertainment district. Also needed in Old Town are hotels as the demand for rooms exceeds the number of lodging opportunities, he said.

There is certainly room to grow, he said. Old Town now has 386,000 square feet of developed space. In 20 or 30 years, when the area builds out, it is expected there will be about 3 million square feet of development in the district, said Marra.

Since June, Assistant City Manager Bob Johnson has conducted town hall-style meetings to educate the public and solicit opinions from residents and business owners who have an interest in how the district grows. The information gathered at the community forums will be used to revamp the Old Town Specific Plan, which will dictate the parameters for the area's development.

"This has certainly been an educational process for everyone involved and we're learning about Old Town together," Johnson said.

Jimmy Moore, a member of the Temecula Valley Historical Society, has attended two of the last three meetings for Old Town.

"I think this is a very smart way to discuss the issues of Old Town," Moore said. "The city has hired an unbiased consultant who can look at all the issues of the area."

In May, the City Council hired a consultant, Frank Miller of Inland Planning and Design Inc. in Anza, to lead the Old Town review. Miller has created three urban design concepts that take into account varying building heights, parking arrangements and total projected buildout of the area ---- all of which will be reviewed at community meetings in hopes of reaching a consensus of what types of development will be acceptable in the future.

Moore said the historical perception of Old Town is a bit skewed, as Temecula's original downtown was located on a section of the Vail Ranch property, near Margarita Road and Temecula Parkway, as Highway 79 South is now labeled in the city. He said there are really only five historical buildings in Old Town. The others, built after the 1930s, only look historical because of their facades.

"A lot of the buildings in Old Town that look old are no more historic than I am," said Moore, 72.

While Moore would like the city to maintain a western theme in the district, he said Old Town could be home with a multitude of architectural styles.

At the last Old Town meeting Sept. 24, community members were asked to evaluate three types of development scenarios that ranged from low-density development of only two-story buildings to high-density development that included three- and four-story structures.

"We asked a lot of direct questions about how people felt about three- and four-story buildings or having a hotel in Old Town," said Patrick Richardson, principal planner with Temecula. "The response was that as long as the development is done in a professional manner, a lot of these concepts were welcomed."

Richardson said most of the 35 participants at that meeting favored taller buildings, as long as a historical core was maintained in Old Town.

"People didn't want a hard and fast rule allowing only two-story buildings," he said. "But they wanted clear development standards for four-story buildings."

Contact staff writer Nicole Sack at (951) 676-4315, Ext. 2616, or nsack@californian.com.

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Bob wrote on Oct 21, 2007 10:32 AM:I've attended and participated in all of these meetings,As a business owner in Old Town. I appreciate Bob Johnson holding these meetings. I am satisfied with the job he and Frank Miller are doing. I am excited about speaking with Kaiser Marston representatives. Bob Johnson has been a welcome addition to the city staff.

matt wrote on Oct 21, 2007 3:31 PM:why even bother to make these buildings look historical? the real "old town" wasnt tall buildings built on top of each other it was small buildings with alot of land...if you're going to call it old town at least make it historically correct

Ed wrote on Oct 21, 2007 3:50 PM:I don't mind Old Town being Super high density. Underground parking may be something to consider for the future but something that really worries me is the fact that there's only one street for getting in and out of Old Town. It just feels like a bit of a trap. Maybe Temecula should make all of old town a Pedestrian area with Underground parking and tunnels. Like the center in Darmstadt Germany or Guanajuato Mexico.

Resident since 1988 wrote on Oct 21, 2007 8:37 PM:I'd really like to see more street side and outdoor dining in Old Town. When I was there Friday night for a show at the theatre it seemed like our choices were a bit slim. Would be nice to see more happening down there. Its sort of a ghost town once its dark!

City Council is doing away with old town Farmer's Market wrote on Oct 22, 2007 1:43 AM:Now, the City Council is planning to do away with historical Old Town. How many parcels does Jeff Stone still own? Yes, Ron Roberts owns some too. Last year the City Council was going to gut The only left existing Meadows View Horse Properties with 45 trucks per minute through their homes and equestrian streets and trails. Four City Councilmen all work in different capacities for RANCON. One's the President, one drives the Rancon Jet Airplane and two also other out of their mouths there is no conflict of interest.

Not one historical original building will be left wrote on Oct 22, 2007 1:51 AM:The City Council demanded that every 150 year old tree to be torn down on the Vail Ranch. Then, replanted with twigs. They allowed the Vail ranch home and the buildings to be torn down, then a mock model to be placed in Wolfe Creek Plaza. Whow. Now, the City Council plans to tear down OLD TOWN historical District. Four City Councilmen work for the largest Real Estate Corporation in the Valley...Rancon.... and it is not Mary Ann. J. Comerchero is President, C. Washington flys their jet, and Mike and Ron are on the payroll, too. Funny. Venice did not tear down their 1930's bundlelows. A Western Town...with no turn of the century buildings. Promote 4 story buildings on top of the old. Who owns the property deeds in Old Town? Have you looked lately? Nice smiles. May you pray they do not focus on your home and lands next!

Have you visited Old Laguna Lately? wrote on Oct 22, 2007 1:54 AM:They offer roofed open buses to take you around town. Where are our's. And, they are free. Does Pechanga shuttle guests to old town? Do the buses shuttle to Old Town? During the summer months and other seasons by five o'clok the streets of Old Town Escondido encourage crusing of your cars on Friday nights. And, events on Sat's. Where are our's????????????????????/

Preservationist wrote on Mar 24, 2008 12:54 PM:For 10 years the city gas actively worked toward discouraging preservation of historic buildings in Old Town whenever possible. The reason the city gave for allowing the Arviso House to be relocated to preserve it on Pujol St., was "so the land where it was located could be put to better use." A clear statement that an historic building is not the best use for land in old town. Prior to that the city refused to do anything to encourage tourist businesses to be built off of f
Front street. Pleas for the city to encourage businesses to move beyond Front Street were met with the claims that the only reason to have a business in Old Town not on Front Street was "to save on rent" The real reason is preety obviuos now. The city has long eyed turning the area between Front Street and Main Street into a high density area, complete with the civic center, and the only access to this high density area will be Front Street. Rarher then seriously dealing with parking congestion and lack of parking in Old Town, imagine what traffic will be like when apartment dwellers and office workers come and go during peak traffic periods. Or do we want to assume that the office workers will all be living in those apartment buildings? And when you have events like the Rod Run, you might as well rename Front Street "Elm Street" because it will set records for being a traffic nightmare, Also forget the new parking structure relieving the lack of parking spaces in Old Town. Since businesses that appeal to tourists are being limited to Front Street, most potential customers for those businesses, finding a lack of parking will leave and go elsewhere. But Old Town businesses are mostly small and independent, and the city would perfer businesses in Old Town being owned by large corporations (Like Starbucks and Borders") Or does anybody really think the people living and working in the office and living in the apartments along Old Town are going to be all that supportive of the businesses that have been a part of Old Town, sind before Dan Stevenson tried to have Temecula renamed "Rancho California" in 1989?

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