Escondido getting fourth Latino-themed supermarket
By: DAVID GARRICK - Staff Writer
City officials concerned about oversaturation | ∞
Elena Garivay bags and weighs fresh tortillas as they come out of the oven at the tortilleria in the Mi Pueblo Supermaercado on East Valley Parkway in Escondido. A tortilleria will also be part of a Latino-themed Vallarta market opening in April in eastern Escondido.
JOHN KOSTER For The North County TImes
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ESCONDIDO -- A fast-growing, Latino-themed supermarket chain from Los Angeles will open its first San Diego County location in April in eastern Escondido, giving the city four supermarkets catering to Latino customers.
Vallarta Supermarkets will take over a Ralphs grocery store on East Valley Parkway that closed Dec. 1, disappointing some city officials who had hoped the 42,000-square-foot building would become a pet store, clothing retailer or some other business.
"We already have three major supermarkets that cater to that demographic," said City Councilman Sam Abed, referring to El Tigre, Mi Pueblo and Valleymax. "We need more diversity on East Valley Parkway."
But Jon Hudson, co-chairman of the 80-member East Valley business association, said it makes sense for businesses catering to Latinos to target Escondido, where 44 percent of the residents are Latino.
Hudson also said it would be foolish to resist the influx of Latinos into the city's East Valley corridor.
"They aren't going to pack up and leave," said Hudson. "They have every right to have things in the community that serve them."
Jo Ann Case, the city's economic development manager, said Escondido officials contacted the Stein Mart clothing chain and PetSmart last fall when they found out Ralphs was closing.
"There were no serious talks," Case said. "We were just making them aware that the site was available."
City officials also would like to see a home decor retailer, such as HomeGoods, open on East Valley Parkway, she said.
Case said she did not know if there was enough demand to support another grocery store in eastern Escondido, especially with a Fresh & Easy specialty grocery slated to open nearby on Jan. 30 at Valley Parkway and Ash Street.
"If Vallarta thinks there is enough business, then we wish them well," said Case.
Abed said the city is not in the business of propping up monopolies or preventing market oversaturation.
But, he said, the East Valley corridor badly needs something other than grocers, explaining that Albertsons, Vons and Ralphs also have stores there.
"Six or seven supermarkets will not make that area a destination," said Abed.
Abed said he has no concerns that Vallarta's arrival will jeopardize plans to put a Target store nearby on the former site of the Escondido Union School District headquarters.
A deal to put a Wal-Mart store carrying groceries on that site fell through in 2003, when Ralphs complained that a "noncompete" clause in its lease prohibited adding another food store in the Escondido Village Shopping Center.
Abed said the plaza since has been divided, and that the Vallarta and Target sites are now owned by different people.
In a phone interview, a Vallarta official said the family-owned chain is confident the Escondido location will be as successful as its 25 others in Los Angeles, San Bernardino, Ventura, Kern and Fresno counties.
The company recently began a rapid expansion that includes opening four to five new stores each year.
"We've been targeting Escondido for a while," said James Lodenquai, human resources director for Vallarta, which was founded in the San Fernando Valley in 1985. "We also hope to have another location in San Diego County within two years."
Like other Latino-themed grocers, Vallarta makes its own tortillas on site and carries specialty items, such as caldillo, chicharrones and Mexican spices.
Lodenquai said the Escondido store is slated to open in mid-April, explaining that steel and machinery required for a taqueria, tortilleria, carniceria and other features will take time to install.
He said the store will have about 200 employees when it opens.
The store also will carry traditional groceries, said Lodenquai.
Vallarta is not a discount store, he said, explaining that the prices are "middle of the road."
-- Contact staff writer David Garrick at (760) 740-5468 or dgarrick@nctimes.com.
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Diane wrote on Jan 14, 2008 9:12 PM:Hey! Great...Latino 'themed' supermarkets. How about LATINO THEMED SCHOOLS! Oops, silly me. We already have those. OH OH OH! Latino 'themed' hospitals that give out free healthcare. Darn! Where is my head today - have those already. Guess the last draw is a LATINO THEMED GOVERNMENT...and that's not far away!
Randy wrote on Jan 14, 2008 9:12 PM:It's about time the city council take note of the fact that Latinos comprise a significant portion of their constituency!
John Q. Citizen wrote on Jan 14, 2008 9:56 PM:Sam Abed has a good point about the saturation of grocers in this area. The arrival of a supermarket catering to the Latino Populace in this corridor is going to directly compete with other Latino business'(small grocers). Let the market play itself out. Also, if zoning laws were changed -then multistory office space could be built around the existing shopping centers -all of those empty parking spaces wasted.
Memo23 wrote on Jan 14, 2008 9:56 PM:Just what we need--another mexican store in town! We have enough 99-cent stores, mexican "tiendas", taco shops,"discotecas" etc....what has happened to this city???
bryan wrote on Jan 14, 2008 10:00 PM:Its supply and demand. the land was available and noone else wanted it. But of coarse none of the upper scale retailers want to come to escondido. The median income in escondido is way to low to support a traditional retail store or a big box store. Get used to it this is the best escondido can do.
Skip wrote on Jan 14, 2008 10:13 PM:Maybe another 30,000 Latinos will move in this year. Hey they have to shop somewhere.
SKIP wrote on Jan 14, 2008 10:15 PM:WOW , I cannot believe that Memo23's post got by the NCT Censors. There is so much truth in it.
Shopper wrote on Jan 14, 2008 10:37 PM:Hey, we non-latinos need to shop, too. Do non-latinos need to assimilate to the "latin themed markets" or is it the other way around?
The whole city council, especially Abed, whom I used to support, just lost my vote. Forever.
We could put a monkey in the city council and come up with better city planning. This city is getting uglier, more congested, less prestigious, less competitive, and most of all, less attractive to big money corporate investors.
In fact, I'm going to boycott Abed's gas station. No more support from me.
I'm utterly disgusted, more than ever.
Too Funny wrote on Jan 14, 2008 10:48 PM:Because God knows we need ANOTHER grocery store especially on the low budget scale. Hear that Escondido residents? That's your property value taking another tumble. Seriously, take a trip to some more valuable, wanted neighborhoods. You do not see the types of low budget shops you get here in Escondido!!! I guess you could be thankful that it's not another pawn shop or coin laundry.
MEXICAN-AMERICAN HERE! wrote on Jan 15, 2008 1:01 AM:Hey "SHOPPER" who says you can't shop at the "Mexican Themed" stores? It is no one but your ignorant self who is making the assumption that these stores don't carry what you need. Don't starve yourself due to ignorance on your part. Perhaps you all would like to go into the fields and pick fruits on your own, or better yet be farm workers for $5 an hour, that's right, you wouldnt do that, so instead of criticizing the race, you should appreciate it! ... I am an american, my husband serves in the Marine Corps. for your freedom, but you dont see me complaining do you? Really people find something worth arguing about! QUE VIVA MEXICO! Can I have some more hot sauce please?
Another one bites the dust wrote on Jan 15, 2008 4:19 AM:Sometimes you have to almost destroy it before you can fix it. This is just another example of way too many years of our current mayor's leadership. Her success is our loss. We need to decide if Escondido is just another crummy border town just ripe for the pickings. Or can we find the leadership to turn this around? Bets are off. Leadership in vital issues isn't our strong suit.
GET OUT wrote on Jan 15, 2008 5:34 AM:The posting from Diane is right on the money. This city council and Mayor needs to be replaced by people whom are looking out for the cities best interest. The decisions they're making to cater to these Latino residents is absured. ... Shame on you council members and Mayor's office...
esteban wrote on Jan 15, 2008 6:05 AM:what did you expect? You didn't walmart moving in so now you get another grocerry store.
Joseph wrote on Jan 15, 2008 6:26 AM:San Marcos is the result of "planned growth". Escondido is the result of failed "no growth."
Thanks but no Thanks wrote on Jan 15, 2008 6:29 AM:These stores that already exist have 2nd's for produce. I will continue to shop other main stream grocery stores for my family.
Mexican wrote on Jan 15, 2008 6:37 AM:...they need to keep ralphs or open another Albertsons
More Stores!!! wrote on Jan 15, 2008 7:07 AM:Since we are opening our doors, why not open up a arab food store and then after that a asian store like ranch 99. Let's make escondido the melting pot of the north county...
...
HowLowCanYouGo wrote on Jan 15, 2008 7:13 AM:... For Sam: you have the obligation to note that you are a business owner in the area of town this is about, and I thought you were a political conservative. This is the market talking: supply and demand. An authentically conservative position and one reflecting the interests of the entire city that elected you would be: "Well, the sales taxes should be great!" For all the Latino-bashers - I guess it's not only undocumented immigrants you hate/blame, but also the ones who are legal American citizens or residents. Instead of indulging in lazy hate, why don't we turn up the heat on these elected City Council to work harder to invest in Escondido's infrastructure and core programs, as only they can? There are lots of ways to gather contructive ideas to make Escondido a better place. Let's be civil and smart - I know that's more work and doesn't fit into a blog, but we do really want to do something about this...don't we??
What are we waitng for? wrote on Jan 15, 2008 7:28 AM:This whole region is going into the toilet. Rise up Citizens of this great country! Make your vote count during the next elections!
To MEXICAN-AMERICAN wrote on Jan 15, 2008 7:31 AM:Diversity is fine...to a point. If left unchecked, Escondido will look like MEXICO. I don't want to live in Mexico! Neither do the Mexicans who are here!
Good!!!!! wrote on Jan 15, 2008 7:42 AM:I think it is time that we begin to service the largest entity in our community. For so long this group has been ignored and underserved. Frankly I shop at those Latino stores more than I do at regular grocery stores. The employees are friendly and helpful. I find more of what I need. I love it.
confused wrote on Jan 15, 2008 7:55 AM:When will we get stores for English speaking whites? How stupid of me to ask. That would be mean-spirited. This City Council is all hot air. They are going to do this, they are going to do that, but they do nothing.
John wrote on Jan 15, 2008 8:07 AM:LET IT BE
to MEXICAN-AMERICAN HERE wrote on Jan 15, 2008 8:09 AM:Why is it that the only proper noun you don't capitalize in your blog is "American". You claim to be an American, you apparently want to live here, but yet you choose to put "mexican" in front of it when describing yourself. I wonder why I would question where your loyalties are? This comment is from a German-American. How silly does that sound?
US of M wrote on Jan 15, 2008 8:09 AM:Let's just be done with it and annex the city of Escondido to Mexico. Also, why does your blogger above ("Mexican-American Here") get away with using the reference of "Gringo" in her comment? I hardly think that the NCT would allow the use of some of the slang used to describe illegals, Latinos, blacks, orientals or other racial groups so why is it somehow considered appropriate to use this deragatory reference to Anglos? Take it out of the blog above or open all comments to the use of any reference we so choose!
Nick wrote on Jan 15, 2008 8:11 AM:Does this man that they are going to start going after the Vans that deliver food to Latino neigborhoods that don't have vendor's permits and arent' inspected by the health Department?
Jon Hudson is a smart man wrote on Jan 15, 2008 8:18 AM:This man has business sense. It is too bad that our City Council will allow it prejudices stand in the way of progress. It is funny to that the other "Latino themed" stores are not worried about the competition. ... Don't give these "latino themed" stores your business but gaging on the stats and the amount of Latinos who live in Escondido I don't think that will matter too much. Also to Mel are suggesting racial profiling as a solution to the current immigration problem? Do you know how ridiculous your comment is?
pathetic people wrote on Jan 15, 2008 8:31 AM:Some of you people are so pathetic. You're the reason these blogs shouldn't exist. None of you racists have any of the facts, nor do you know what your even remotely talking about. This country is going to be a mess because of you people, not the latinos. The Council has nothing to do with a grocery store's right to locate somewhere. It's not their decision - the zoning allows it. Grow up people and get informed before you run off. The problem with these boards is that you people don't have to take ownership of these horrible posts you leave. If any of you are in front of someone in person, I doubt we hear anything near the level of stupidity you bring to these blogs.
Field Of Dreams wrote on Jan 15, 2008 8:38 AM:Build it and they will come!
to Josheph wrote on Jan 15, 2008 8:40 AM:San Marcos is not much better...Planned growth? Where is the downtown? All I see are strip shopping centers and tons of apts! I am disappointed with this new grocery store. I'm glad I bought in the South end of town where we have classy stores like Major Market, Trader Joe's, and Jimbo's. I feel for the middle class folks who live in Eureka Springs and Hidden Trails. I am not a racist but I like to live in a nice clean place. ...
Saddened wrote on Jan 15, 2008 8:42 AM:I aontinue to be saddened by the blatant racism in Escondido. Have you forgotten that this country belongs to the people who can purchase it. I guess you didn't expect the Hispanics to ever have enough money to buy their way in huh?
Saddened wrote on Jan 15, 2008 8:45 AM:I continue to be saddened by the blatant racism in Escondido. Have you forgotten that this country belongs to the people who can purchase it. I guess you didn't expect the Hispanics to ever have enough money to buy their way in huh?
Matthew wrote on Jan 15, 2008 8:48 AM:Everyone needs to stop whining.
Thanks Ralphs! wrote on Jan 15, 2008 8:52 AM:Ralphs killed the Walmart deal that would have moved the school district office to the corner of Ash & Washington. Then the pull out, and quickly rent to whatever.
Never Shopped Ralphs wrote on Jan 15, 2008 8:57 AM:I never shopped at Ralphs on EVP. The prices were too high on the things I purchase, and its card program was like buying from Big Brother. Albertson went the same way after the last strike. Stater Bros is still the winner even though it is further away.
Ralphs Still Here wrote on Jan 15, 2008 8:59 AM:Ralphs is still on East Valley Parkway at Citrus. Two stores on EVP did not make sense. I hope Target is still coming to the site.
Whew! wrote on Jan 15, 2008 9:07 AM:I am so thankful that I recently moved out of Escondido! Unfortunately, the city is going down.
Jerimiah wrote on Jan 15, 2008 9:09 AM:This is not a Mexican v. American issue. It's pure Economics 101. Supply and demand. There was not enough demand to keep Ralph's open and the owners of the new business feel that there is enough demand for their type of store, so they will supply what is demanded.
Ray wrote on Jan 15, 2008 9:26 AM:Go figure... Wlat else would Mexcondido have?
the results ? wrote on Jan 15, 2008 9:34 AM:This store will either make it as a grocery store or fail, time will tell. However, if the area does not support a 4th store and it stays in business you might ask someone, How? Illegal activity maybe?? When more folks refuse to go to Escondido to do any kind of shopping because they would like to avoid the 'hood' environment then all business' will suffer ...
JSten wrote on Jan 15, 2008 9:37 AM:
I am not Latino, but I like to shop at El Tigre and other "themed" stores, which are probably just ordinary stores to the regulars.
Its sad to see so much bigotry here in these columns. Our self image of our anglo-american-judeo-christian beliefs are kind of betrayed by the unabashed and outward expressions of hatred toward those who do not share our origins. I think a little soul searching is needed here.
The reason a company like Vallarta is choosing to locate here is that there is a "market" for their market, based on their research. they are following the time honored tradition of putting their money where their mouth is.
So let the "market" do its job. I think the expressed opinion of the "Planners" that a retail store or a pet store would serve the public better shows how personal preferences and not market research guides so many people's thinking.
JUST GET IT OVER WITH wrote on Jan 15, 2008 9:48 AM:MOVE THE MEXICO BORDER 30 MILES NORTH. Viva Mexico !
Supply and Demand wrote on Jan 15, 2008 9:51 AM:To the "MEXICAN AMERICAN" that is right, I dont think that any of the jibberish that any of these argumentative ... are saying is true. I happen to be full American, and believe that it is all about supply and demand. Not about race, perhaps if anyone is so disgusted with the decisions that these politicians are making, you need to step up and run for city council. I also agree with Jerimiah. And you all wonder why this city is going at the rate that it is, let me remind you that IGNORANCE IS NOT BLISS!
Welcome..... wrote on Jan 15, 2008 9:55 AM:to Escondido, I mean little Mexico! Gosh, I'm glad I'm moving away this Summer. Feel sorry for the people that remain. This City and a majority of its leaders have their head in the sand.
TO US of M wrote on Jan 15, 2008 9:58 AM:Perhaps instead of arguing with me on this board, you can learn that the term "oriental" refers to product and NOT race. Also, to the "GERMAN-AMERICAN", it does not sound silly at all. If you must know I put Mexican before American to inform you that I too am Mexican!!! Born in the United States. I pay taxes just as well as you all do and own property and pay taxes on those as well. You see it all comes down to this, it is all about supply and demand! DEAL WITH IT! It is not about race, it is about MAJORITY! I am very well aware of politics and still feel very strongly about my comment. GOOD DAY!
vcguy wrote on Jan 15, 2008 10:03 AM:In 1974 I moved to the Escondido flower streets to raise a family. It has gone from a quiet little town to an extension of Tijuana. Let's give a special thanks to our City Council.
Jackie Oh! wrote on Jan 15, 2008 10:24 AM:To the MEXICAN AMERICAN: try focusing on the truth, instead of masking your insecurities with ANGER. There is no way you will earn anyone's respect with your vitriol.
aDAMANT wrote on Jan 15, 2008 10:29 AM:I don't understand the people who support this and then you say Vive Mexico! Why did you move down here then? If you like it so much i'm sure you have heard this plenty times before: Move back down there. No one is forcing you to stay here.
the real issue wrote on Jan 15, 2008 10:36 AM:Do we really need another grocer? I mean really, regardless of language or product placement, enough already of the grocery stores! They should have kicked out the one grocer who opposed the WalMart, then built the Walmart. Those things must be cash cows.
Jaque wrote on Jan 15, 2008 10:45 AM:Remember these types of things when Lori Holt runs for re-election. That do-nothing mayor is past her time. Thank God for Sam. When driving by the schools in the mornings, just what do you see? Think about it!
To Mexican-American Here Pt. 2 wrote on Jan 15, 2008 10:56 AM:Don't talk race then back track, acting as though those of us that object to your comments are overreacting. You used the derogatory description for Anglos in your earlier blog (since deleted by NCT) which tells me that you would rather respond to debates such as this by discussing race rather than "supply and demand". How transparent can you be?
to Karl wrote on Jan 15, 2008 10:57 AM:The outrage is connected to your last sentence...get it? That's why people are so upset, there shouldn't be a need for the ICE to stop by. But there is!! This is what the real issue is all about. Thanks for your conservative stance.
To aDamnant wrote on Jan 15, 2008 11:02 AM:Move UP here...not down here.
VivA Mexico..not VivE Mexico.
...
DISPLACED ESCONDIDO NATIVE wrote on Jan 15, 2008 11:05 AM:ALL THIS MEXICAN- AMERICAN, GERMAN- AMERICAN SPEAK IS CRAP!!!! WHETHER YOU WHERE BORN HERE OR LEGALLY IMMIGRATED TO ANY PART OF AMERICA, SHOULDN'T YOU RECOGNIZE YOU ARE AN AMERICAN FIRST AND A NATIONALITY SECOND!! WHY NOT TRY AMERICAN-MEXICAN, AMERICAN-GERMAN, OR ANY OTHER RACE, COLOR OR CREDE. NOW EVERYONE IN NORTH COUNTY NEEDS TO STOP WHINNING AND PUT YOUR BIG BOY PANTS ON AND DECIDE TO GET INVOLVED, ITS THE ONLY WAY GOVERMENT AT ANY LEVEL WILL KNOW THE VOICE OF THE MAJORITY AND THEY WILL START TO DO WHAT THE PEOPLE WANT IF THEY WISH TO BE RE-ELECTED PERIOD. GO SIT IN AT CITY COUNCIL MEETINGS COME WITH FACTS, PETITONS, BE PREPARED.
TO DISPLACED ESCONDIDO NATIVE wrote on Jan 15, 2008 11:11 AM:Where do you get "Big Boy" pants? Also, if you want to preach then move on back here and cruise Valley Parkway and tell us if this is the Escondido you left behind!
Interesting to read.... wrote on Jan 15, 2008 11:15 AM:I live very close to a Latino themed supermarket in Vista. I'm an anglo and I enjoy shopping there. My experiences have been nothing but positive. In fact, in terms of fresh fruits and bakery items, I prefer to shop there. Still, I know many anglos "afraid" to shop there which is ridiculous. I think they are not so much "afraid" as bigoted. These are the same type of anglos who vacation in Cabo San Lucas and complain that not enough people there speak english. These folks will never be happy until every place they go is like the twisted version of a non-existent lilly-white America they have in their racist fantasies. The same kind of folks hated the Irish back in the 1800's and the Italians in the early 20th century.
DISPLACED ESCONDIDO NATIVE wrote on Jan 15, 2008 11:22 AM:I WILL REITERATE GO SIT IN AT CITY COUNCIL MEETINGS COME WITH FACTS, PETITONS, BE PREPARED. I AM NOT IN DISAGREEANCE WITH YOU ABOUT THE STATE OF THE TOWN I GREW UP IN AND WAS PUSHED OUT OF DUE TO THE STATE OF THINGS IN THE WHOLE OF NORTH COUNTY.
to Interesting to Read wrote on Jan 15, 2008 11:23 AM:What if you were surrounded by 5 latino markets. Walk a mile in my shoes, my friend. You would feel differently if you were living in the MIDDLE of little Mexico, I mean Escondido. You may be "afraid" as well.
Flesh and Blood wrote on Jan 15, 2008 11:29 AM:SO who really cares?
All I know is that Mexican food is the shizzle....I seen you Anglos in line at all of the "Latino Themed" stores, waiting for that Carne Asada Burrito or your freshly squeezed fruit drink of the day.... Don't front now. You know you like it!
We the People of The United States Of America LOVE MEXICAN FOOD!!!!!!!
And really how can you hate Mexies when they are the ones providing hmmm....pretty much everything that we eat....
P.S. Mexicans work at Panda Express as cooks too...:)
PEACE ON EARTH !!!ONE LOVE!!! MANKIND!!!
to the Anglo in Vista wrote on Jan 15, 2008 11:34 AM:your comment about lilly white America having racist fantasies shows YOUR racism. Time to get over yourself. Take a trip to Escondido and see what is REALLY going on, you may be enlightened to see why soooo many people are upset. Til then, keep your ignorant opinion where it belongs, to yourself.
Big Boy Pants wrote on Jan 15, 2008 11:43 AM:could be found at any one of the dozens of eternal rummage sales/mini swapmeets going on in the streets of Escondido, as we speak. Good luck, be sure to take your Spanish-English dictionary. You'll need it.
Interesting to Read replies.... wrote on Jan 15, 2008 11:45 AM:My reply to the poster at 11:23am is: I own a house in the Townsite area of Vista. I love it there. My neighbors are great people. I enjoy the various cultures that thrive there. I ask you; What's a city supposed to be like? People from various places set up neighborhoods and go about the process of living. Maybe the monolithic style of life in the boring, tract housing suburbs is more your style. Or rural Idaho. I prefer a vibrant and diverse enviornment and I embrace it rather than fear or hate it.
Your Mom wrote on Jan 15, 2008 12:02 PM:Mexican Supermarket! YEA! They probably sell all that great Mexican Food that WE ALL love.I see you all standing in lines at the othe Latino Theamed MArkets wainting for your order of carne asada fries, nachos, or burritos. You know you like it! We all do. And we love the people making it happen. Even at Ralph's and Von's (We the Mexicans are picking the fruit for those stores too)So who cares if the store is called "MEXICO" as long as the business pays there taxes huh?
VIVA MEXICO!
Hey get a job!
AResident wrote on Jan 15, 2008 12:05 PM:Let's start shopping at this store. Maybe Ralphs,Albertsons,Major etc. markets will lower their prices if they loose business. The tax dollars all go to the same place.
If this new store starts raising it's prices to high people will shop else where. It will then be just a matter of time before failure.
Jose wrote on Jan 15, 2008 12:52 PM:... Until you can afford to move away from Escondido (spanish for hidden valley)just try to put up with our poor, non-westernized culture. I bet some people wish that the cops would still escort non-whites all the way down center city pkwy. Like they did in the 60's. Remember that? I do.
k wrote on Jan 15, 2008 1:00 PM:So the city counsel is trying to push the mexicans out by not renting to illegals, not letting them park on the street or in their yards but yet the want to open a "mexican themed" grocery store... that really makes alot of sense. These ... who run this city don't have a clue what they want. They should put something there that everyone can enjoy!!
to interesting to read and pathetic people wrote on Jan 15, 2008 1:02 PM:Finally! someone with some intelligence, common decency, and care! I applaud you both and the rest of you who realize how racist and intolerant all these others are. Hello... with democracy comes capitalism. Capitalism sees no black, white, brown, or yellow... only green!
This is why wrote on Jan 15, 2008 1:03 PM:I moved to Vancouver WA about 1.5 years ago...and after I did, it was so apparent of how much I liked it compared to living in Escondido. Not because of the latinos, but because of the WHITE MEXICAN BASHING BIGOTS! I grew up in Escondido for 24 years. I have taught in the poorest area of esco near Lincoln and Ash. The parents of the students are doing what any parent would do....try and give the best they can with what they know.
Up here in the Pacific Northwest, it is a high Russian immigrant population, while the Portland OR area is a mix of white, black and hispanic communities. But you know, they are all very nice. What do you expect when you live so close to the boarded? You live in some of the nicest places that people come out to vacation to. The weather is nice, you can drive to the beach within 30 mins. If this truly is such a hardship to live with other races and their economy...THEN MOVE!
In Vancouver, you have two options to shop for food. Expensive Safeway or budget saving WINCO where I feel much more at home with all sorts of races shopping there. Just think of a slightly more upscale Food 4 Less and that is what you get.
I think what many of you need is some humility. Don't be afraid of change and see what another group can offer you. You want a place where you feel at home and comfortable to shop at JUST like your hispanic neighbor does.
AND TRUST ME.....Escondido does NOT look like TJ. Just go down there for a bit of time and you'll come back in culture shock.
Native Californian/Escondian wrote on Jan 15, 2008 1:04 PM:Quit with the VIVA Mexico! We aren't in Mexico. Assimilate to the country you are now in, you left for a reason. I am a latina and I will shop where I feel the products are best, whether it be Albertsons, El Tigre, etc. Mexicans have great culture to offer, however, you don't need to shove it down peoples throats. Be proud of who and what you are, and show people they have no reason to fear what they are not familiar with.
Escondido isn't what it used to be when I grew up there. This has to do with the laws available not being enforced. No race issues should be brought in to these situations. It's a matter of being good citizens and good neighbors.
Ann wrote on Jan 15, 2008 1:10 PM:It doesn't really matter what kind of grocer is moving in. Does the area really need another grocery store? But on the other hand, to Field of Dreams, well said.
Glad I left town.
Mick wrote on Jan 15, 2008 1:14 PM:I am a non-Latino that loves to shop in Latino grocery stores. The prices, selection, the food (especially the produce and the freshly made corn tortillas) are great. The people are friendly too. Check it out - - you won't be disappointed.
Chris wrote on Jan 15, 2008 1:26 PM:This is stupid, nobody can seem to get along without putting race in the mix. People and times change and we all must adapt or get gone. There is a sect of people on this planet that don't like any of you on this board because of the country you live in, and most of you are complaining about a stupid store, parking laws, etc. People, you can't turn back the clock, and you sure can't change the color of someones skin. No, not a Hallmark moment but reality. Deal with it these are the cards that have been dealt, if you voted for any of the Council Members or the Mayor then blame yourself, otherwise leave the men, women and in some cases children that put tomatoes in your frige, clean your toilets or any other job that most "Americans" (to include the homeless ones)won't do, alone. They are the only reason why you are not paying $4 for a head of lettuce. Now that's reality.
Are you nuts! wrote on Jan 15, 2008 1:38 PM:Walk by earlier in the morning near a tortillas factory, that is corn fermenting, you think it smells great, I wonder where you live!
That is right wrote on Jan 15, 2008 1:40 PM:laws aren't enforce not only inEscondido, but the State and Federal Government which is why they can't prosecute after tax evaders, when the tax evaders will point out in a court of law, there is no LAW!!! My advise save your money!
Triple XXX wrote on Jan 15, 2008 1:40 PM:I just wish that when you post you have to give your address and show your face. To many people hide behind the keyboard. The hard working people are not the problem here and I guess if you made more money you wouldn't be living in Escondido but you don't so guess what.
What About Me? wrote on Jan 15, 2008 1:43 PM:I'm of Anglo\Latino\African- American\Asian\Pacific Islander\Native American\Eskimo\mixed-Gender ancestry. Anyone know where I can find a grocery store that would have foods that would quench my taste buds? Man, I'm dying for something to eat!
To native Calif/Escondian wrote on Jan 15, 2008 2:00 PM:When people say that another culture or large community of immigrant people (Mexican) should assimilate to the ways and culture of the majority population American white)It is 100% racist. Why should I have to become just like every Tom Dick and Harry. Whats wrong with bringing some different flavor to this country? Sure everyone should obey the law, and if i was here illegally I would have no right to complain. but not all immigrants are illegal! It's like what happened to the natives of this land. They did'nt want to assimilate to the American way so they were killed and run off their lands, and put on reservations. No ma'am If this is a free country let us live the way we like. As long as i don't break the law.
Borg wrote on Jan 15, 2008 2:22 PM:Is'nt that what the Borg want everyone yo do? Assimilate, resistance is futile!
John wrote on Jan 15, 2008 2:25 PM:I am shocked at the extent of the bigotry contained in the postings. My grandfather came across in 1899 from Italy and faced the same type of bigotry as did thousands and thousands of other Italians. Yet today we have CEO's, senators, Supreme Court Justices, all because the doors to immigration were open.
Many of Mexican descent have been here for generations and yet I am sure you would still discriminate against them.
Most recent immigrants are here because they have little or no choice due to their lack of opportunity in Mexico.
For those who wrote the bigoted statements, shame on you.
Concerned-1 wrote on Jan 15, 2008 2:29 PM:Well NCT you found the hot topic to get everyone riled up. Actually folks, the story is about a market opening. If it sells goods and makes a profit, it stays open. If no one shops there, it will go out of business. End of story.
Get it through your heads wrote on Jan 15, 2008 2:36 PM:We Americans are ticked off because of the sheer numbers of illegal aliens. 20 MILLION. In any group that is measured there has to be a subgroup. Of the illegal aliens in America, about 80 percent are from Mexico.It could be 80 percent Hungarian supermodels, and we would still be upset. And the sheer numbers do a disservice to Americans of Latino descent, as well as Latinos here legally. How? The more the subgroup grows (and there's not that much more room for growth before you hit 100 percent)the more EVERY person of Latino descent is suspect in regards to being an illegal alien. That isn't racism, that is simply the fact. It is the law of averages, people. If you have 20 million illegal aliens (which we do), and if 80 percent of that 20 million are from Mexico, then what do you have? You have the natural law of averages coming into play. So don't label me or any other law abiding American as racist. These are justthe plain, unadulterated facts.
To concerned-1 wrote on Jan 15, 2008 2:39 PM:You are absolutely right. If NCT hadn't labled it as another "Latino Food Store article" it might not have been so controversial.
Try this wrote on Jan 15, 2008 2:40 PM:I was the biggest anti-mexican person on the planet. But I have gone out of my way to get to know some Mexicans and you know what? Most are really nice people. All cultures have bad seeds. Give them a chance, open your hearts and minds, be kind to them. Maybe if we treat them better they would be more willing to assimulate. I still don't like illegal immigration, but I feel we have to start somewhere. I'm still a minutman, but willing to open my eyes for the first time. I know my MM friends are going to flip when they read this blog, but oh well.
Whats the big deal wrote on Jan 15, 2008 2:48 PM:Mexicans are here, stop freaking about it. Learn to live with them, be neighborly.
to Triple XXX wrote on Jan 15, 2008 3:08 PM:boy, are you shallow or what? I happen to live in South Escondido and paid over $700k for my home. I could have moved to alot of different places but happen to love my location. Let the Mexicans have their markets. They can have that part of town, it is old and run down. Downtown, North Escondido, and South Escondido are still very nice areas to live. So stop with the dumb comments already.
Have any wrote on Jan 15, 2008 3:18 PM:of you guys been up to L.A. lately? There are "China Towns" all over the place. Everything is written in Asian. There are Asian grocery stores and of course alot of Mexican areas too. We live close to the border and this is just part of the deal. Let them have their space to enjoy what they like. This is Souther California and that's just how it is. I've lived in alot of different states and nothing beats living here. I agree...try to get to know some of these people and it may change your mind. Don't focus on the negative. There are alot of bad white people too.
Becky wrote on Jan 15, 2008 3:51 PM:So now do we get a Caucasion=themed grocery store? Or would that be racist?
To Becky wrote on Jan 15, 2008 4:12 PM:We have thousands of Caucasion themed stores. There are black themed stores, and Asian themed stores.
Hardy HarHar wrote on Jan 15, 2008 4:16 PM:I uote from Get It Through your head's ignorant post above: "We Americans are ticked off because of the sheer numbers of illegal aliens. 20 MILLION."
How come the numbers cited by the Minutemen types are always exaggerations and distortions? Last I heard the illegal count was 11 million and even that is arguable. The minutemen types should just come clean ... Quit hiding behind your warped "patriotism" which is nothing but a cover for your xenophobic hatred. ...
Bobby wrote on Jan 15, 2008 4:26 PM:I am sure the city council is upset about a new grocery store moving in instead of a retail store because it will receive less tax revenue from it. I have seen the ads and posters that promote shopping in Escondido. I appreciate their effort, but, I like shopping at Costco, Walmart, Kohls, Frys, Best Buy, Sprouts, Winco, and Nordstrom Rack. None of these stores are in Escondido, so I have to shop out of town. Perhaps if the city would offer incentives to prospective retail tenants, they might be more successful in attracting a higher end retail base. The old Albertsons on Mission is still vacant and that whole area is an eyesore. Maybe the city council could waive fees associated with renovating and opening new shops, then more retail stores would be enticed to look at Escondido. And stop turning every downtown parcel into more Condos! None of them are selling well and nothing has been done at the Paramount site since it burned down. That site would make a great upscale retail site. I enjoy shopping at the new shopping center on Las Posas road in San Marcos, great restaurants and shops. If you build it they will come.
Asian Themed Town wrote on Jan 15, 2008 4:28 PM:Rowland Heights, California. In 1970, just another suburb of Los Angeles. Now 100% Asian everything. Big difference between there and Escondido is that Escondido is not 100% yet and it is still in mix mode.
Bo wrote on Jan 15, 2008 4:30 PM:Despite being white I'll go to any grocery store over Ralph's, Von's, or Safeway. I hope this market does well!
Gil wrote on Jan 15, 2008 4:59 PM:Rhetoric of hate and unfounded premises are remnants of decades of xenophobia. We are one nation, one people, yet we dwell on insignificant aspects of living. Let’s appreciate each other and sever the ties between economic uncertainty and racial hatred.
Roberto1 wrote on Jan 15, 2008 5:41 PM:Anybody who's against a Mexican Supermarket has no taste buds IMHO...I like the big box stores anf Wallymart and like the Costco in Ensenada, they to are catching up. California rolls, highend sirloinburgers,Carne asada...and the list goes on. wakeup xenophobes!
Rodg wrote on Jan 15, 2008 5:52 PM:Bring back the Walmart Super Center! Since San Diego city doesn't want them then let's step up like Poway did and get a Supercenter for Escondido. More competition the better, for everyone!
TO, To native Calif/Escondian wrote on Jan 15, 2008 5:52 PM:You say..."It's like what happened to the natives of this land. They did'nt want to assimilate to the American way so they were killed and run off their lands, and put on reservations. No ma'am If this is a free country let us live the way we like."
Yeah, it's just like that except for one thing...the American way you talk of were the foreigners trying to get the natives to change the way they'd lived for many moons!
If something isn't done, the "Americans" who have lived here for many generations now will be pushed out just like the native "Americans" were all those years ago.
I can see it now, in 200 years we'll be able to have our own casinos!
Oh and Amigo, until we are all a little more enlightened, we won't be able to "live like we like."
Karl wrote on Jan 15, 2008 5:57 PM:Great idea Gil. When will the illegal aliens and their supporters quit calling the Americans (regardless of race) xenophobes and racists?. HUH? answer that question before we move to the next level. I can hear it now, Karl is a racist. Not. I would like our current border policy enforced. Is this racist? I think not. We can only allow so many people per square inch. Ask the green party. Where are they on this issue?
All Escondido residents wrote on Jan 15, 2008 6:28 PM:You all must realise that regardless of what color or language we speak we are not better than the person behind us. America is a melting pot of every race in the world including all of the eastern europeans who think they are more american because they are eastern europeans..get over yourselves and allow other the same opportunities that are given too u.
Robert24 wrote on Jan 15, 2008 7:30 PM:Karl, you big racist you! Wanting to have LAWS enforced?! Alright, alright, I'll be one with you. Let's get shirts made and make it an official club!
Bill wrote on Jan 15, 2008 7:54 PM:Hey,Robert24 and Karl, can I be in your club. I want the LAWS enforced too!
Skip wrote on Jan 15, 2008 7:58 PM:I just checked out the Vallarta Supermarkets web page and here is a short list of their services. WOW! they have some really cool services. For example if you go there and do not have a car (or Driver's License maybe) they will give you a free ride home with your groceries in their shuttle bus. When was the last time you went to Ralphs and they offered to drive you home? They also provide "Money Gram" service and "American Express Service", because you never know when you have to send cash somewhere. They provide free Check cashing just in case you cannot make it to a bank, and of course they sell tokens, gift certificates, postage stamps, super lotto, and national and international phone cards. They sell all of your favorite Latin style cuts of the freshest USDA Select Meat, and they advertise fresh produce right from the fields. Don't forget if you are in a hurry they have a complete La Cocina TAQUERIA. They also have a varied list of Latin recipes on their webpage. The only thing that I found confusing was that their entire webpage was only in English. I just may have to check out their burritos some day on my way home from work.
COMING TO A CITY NEAR YOU wrote on Jan 15, 2008 8:15 PM:Arleta #26, Bakersfield #16, Baldwin Park #15, Burbank #17, Canoga Park #11, Canoga Park #12, Delano #23, Fresno #10, E. Los Angeles #25, Lancaster #14, North Hills #8, North Hollywood #1, North Hollywood #9, Northridge #5, Oxnard #21, Pacoima #18, Palmdale #4, Palmdale #20, Sylmar #7, Valencia #19, Van Nuys #2, Van Nuys #6, Victorville #22, Winnetka #24, and coming soon, Escondido #?
Skip wrote on Jan 15, 2008 8:16 PM:I wonder if they are a "UNION" store?
El Tigre WebPage wrote on Jan 15, 2008 8:47 PM:This store also has a cool webpage complete with music, history, recipes, and assorted other stuff of interest. They also have a section for employment and you can fill out an employment application online. Regarding employment, this statement caught my eye: ""Do you have the legal right to reside and work in the United States? (Proof of citizenship or immigration status may be required upon employment).""
Freitag wrote on Jan 15, 2008 8:49 PM: Vallarta is a great supermarket. It is NOT a low budget store. There are great prices on fruits and vegetables.
The Vallarta market has people of different skin colors shopping there all the time, something of which I enjoy.
Frankly, some of the postings regarding this article go way out of bounds...
Freitag wrote on Jan 15, 2008 9:26 PM: Uh, I appreciate the NCT posting my comments but, why did the NCT edit the last part of my posting???? All I wrote was - one carne asada burrito with salsa, please - in the Spanish language.
It was just a compliment to Vallarta's good food. I hope the NCT did not find THAT to be offensive or controversial.
FDR wrote on Jan 15, 2008 9:31 PM:guess my earlier post citing a quote of FDR didn't make the posting. ah, don't worry about history, we seem to like making the same mistakes over and over. If interested, research, FDR, NY Times, 9/10/1917
janet wrote on Jan 15, 2008 9:38 PM:So are you racists suggesting that only white people should be allowed to open businesses in Escondido? And yes, I'm white. What is your beef? It's America. You obey the laws and you open whatever kind of business you want, catering to whoever you want. All good, as long as you obey the law!
Another market? wrote on Jan 15, 2008 11:38 PM:What is the Fresh & Easy market, mentioned in the article? It says specialty grocer, do we know what kind of items they carry?
I for one, miss ralphs there, but it's appeal had decreased as they tried to become food4less over the years.
Jimbo wrote on Jan 16, 2008 1:02 AM:Although the term is not used much anymore, mainly because liberals have decided for us all that it is offensive for some reason unbeknownst to me, The Orient is an area in the world that is essentially considered Eastern Asian countries. Anything that originates from that area, whether it be people, artwork, rugs, etc, etc are said to be Oriental. Just like Middle Eastern, European, Latin American, etc, etc. However "Mexican-American" doesn't quite get that. Mexican American obviously has latched onto one very negative aspect of American Culture..to put race before anything in any discussion and accuse anyone with whom they disagree racist. My wife is Oriental, and doesn't mind being reffered to as such either. Nor do any of her relatives or anyone from her homeland. I have heard some "Asian-(liberal) Americans" say they are supposed to feel offended by such terminology, but when I ask why, they really have no answer. By the way, my wife is in process of becoming an AMERICAN citizen. Not an Asian-American or Oriental-American or any other hyphenated American. And she's darn proud of it. Just my two cents.
RobertM wrote on Jan 16, 2008 10:33 AM:Hungarian supermodels only take the jobs American supermodels won't do.
ryan76 wrote on Jan 16, 2008 1:43 PM:The North County Times must have some hidden agenda because they seem to love posting stories like these.. just look at these comments! I am appalled by the amount of crap spewed on this blog, but I think the NC Times engineered the story this way just to get the anti-mexican reaction. All I see is another store opening, WHOOP-DI-DO, not a forum to race-bait and name call.
Brad wrote on Jan 16, 2008 3:12 PM:Right on Jimbo! Congats.
Anthony wrote on Jan 16, 2008 5:35 PM:Way to go Escondido!!!!!!!! The rest of San Diego County will follow so get used to shopping with us folks! We are accepting of all races, religions, and colors, so make it fun!!!!!
stop the drama wrote on Jan 16, 2008 5:58 PM:Calling all government leaders! Can we fire you! Being Latino myself, you give away much; WAY TOO MUCH! Can you do your part and govern as a Private Sector and stop feeling as though you need to please the Latino community all the time. It's ok to say NO. I belive in a hand up, not a hand out. We have pride too.
to mexican American wrote on Jan 17, 2008 5:53 AM:...man you live in America get it srtaight
shopper wrote on Jan 17, 2008 5:55 AM:hey look at skips post........this sounds like a nice store "expecially the part about free shuttle buses
Olaf wrote on Jan 17, 2008 10:16 AM:As a Norwegian-American, I find it absurd that people like John above and others keep using that tired old argument of Immigration when Our fore-fathers came to this land. My Great Grandparents did come to this land and signed the guest book when they did it. No jumping fences, walking through deserts, or making up false SSN's to get a job. Yes some did face racism and that may be the same but flodding to this counrty ILLEGALLY and coming here LEGALLY are twio different things people. STOP MISLEADING PEOPLE with that sorry argument. Make me sick.
Turn off the water in the overflowing pool before you start bailing out the water. Translation: Build the wall and then contend with the law breakers.
Linda wrote on Jan 17, 2008 10:53 AM:When my ancestors came to America they needed work sponsors before they could even consider coming over, they learned to speak English and they respected the laws and the rules of the USA. They wanted a better life and they did it with self-respect and pride for themselves and for this country without hand outs and benefits and not trying to change what this country already, was to their culture.
Roberto1 wrote on Jan 17, 2008 8:53 PM:What a shame...can't even discuss a interesting marketing concept without the xenphobes coming out of their holes. I think I'll have to go sample the stores in spite of the same ole phobie rhetoric.
To Roberto1 wrote on Jan 18, 2008 8:32 PM:I would think that you would have worn out that "phobes" key on you keypad by now. Those words just do not mean anything anymore.
How many grocery stores are NON-Latino? wrote on Jan 19, 2008 4:43 PM:Four Latino and countless Non-latino grocery stores. In a city 44% Latino....I think the imbalance is still shifted. More mexican food please! I love it! LA has permenent Farmer's Market area that caters to all...why can't we?
Roberto1 wrote on Jan 20, 2008 1:46 AM:I agrree, I would also like to see some Indian food, Thai & Cinese hot pots....I'm sure the phobies would also enjoy it.
chriso wrote on Jan 20, 2008 3:36 PM:Americans are angry and resentful of the illegal immigrants that are flooding our area lowering the standard of living for all. They do not want to assimmilate into American mainstream society. They do not want to learn our language. They want to convert our area into an extension of Mexico, which is not a very nice place to live. Loitering on streets in nice neighborhoods is bad. High supplies of cheap labor lowers wages for all. It is difficult to reconcile the human aspect of the illegal person with the large scale problem. When I see the illegal as a person, I sympathize with his plight. However, they are bringing us down. We need to take care of Americans first and foremost.
Roberto1 wrote on Jan 20, 2008 4:39 PM:It good to see a post like Chriso...It means that logic and human compassion may still have hope. Yes we have an illegal immigration problem, but the solutions seem to be a problem also. Can we have human compassion, logic and get through this without destroying the one thing we will be remembered for?....human compassion and an inclusionary - evolving society.
Teddy Roosevelt (not FDR) wrote on Jan 21, 2008 10:50 AM:Colonel Theodore (Teddy) Roosevelt's signed statement from the NYTimes Sept 10 1917 can be found using 5 search words "Roosevelt Demands Race Fusion Here" - "With 38 Others He Issues Appeal to People of All Nationalities" - "ONE FLAG, ONE LANGUAGE" [upper case per statement] - "setting forth patriotic reasons for united action by all Americans of whatever national ancestry in active support of the Government and the prosecution of the war. This message, which was made public at his home in Oyster Bay, bears the names of thirty-eight other persons, representing ancestry of the allied nations, of the neutral countries, and of Germany." T.R. statement continues and it is interesting.
Roberto1 wrote on Jan 21, 2008 2:11 PM:You speak english instead of German by one vote...with that said take a look at the 1st of amendment and don't be so paranoid.
logan wrote on Jan 22, 2008 4:15 AM:What staple food items - from whatever brand - could one not purchase at a Vallarta grocery/market as opposed from an more expensive ...? I mean, Vallarta sells bread, milk, eggs, meat, and potato chips right?
Someone posted the "extra" services Vallarta offers. Aren't these services incentives actually needed by individual's that are unable to drive, too old, physically impaired and what not?
Don't get me wrong. I enjoy shopping at Major Market in the south of town but if a grocery store...any store...provides something I need at a competitive price, that's where I'll be buying be it a Vallarta's or not.
Sean wrote on Jan 22, 2008 9:14 AM:I live in the San Fernando valley and i shop at Vallarta for the freshest Produce,Meats, and bakery items that you cant find in any Ralph's or Albertson's.
Vallarta has created an image as a vibrant , clean store. I don't know why anyone would want to boycott a store of this level. I absolutely love doing my shopping there, its clean and they have the best costumer service I've ever seen in this type of industry, and hey! you can't go wrong with those great prices. They haven't took over the San Fernando Valley,Kern Valley, and Antelope Valley for no reason. So give them a try.
OLAF wrote on Jan 22, 2008 11:44 AM:Hey Sean...have you been to any of those Valleys? They are just as run down as escondido will be soon... the flood of people has driven out the tax paying middle incomers. So you keep pulling for those cheap markets and wonder why your taxes keep going through the roof. Keep wondering why health care has gone throught the roof, keep wondering why the school system is overburdened...etc... yes I know Roberto 1 it is all of the "phobes" fault??? C'mon Please? Come up with a different argument other then yelling racist. Defend with logic not names. Tell us all why we should allow the country to be overrun?
Roberto1 wrote on Jan 22,



