MURRIETA: SuperTarget to open at The Orchard

City to rake in jobs, sales and property tax revenues

By NELSY RODRIGUEZ - Staff Writer | Thursday, July 3, 2008 5:03 PM PDT

MURRIETA ---- The developer of The Orchard-Stone Creek shopping center announced this week that a SuperTarget plans to open there next year, bringing with it more than 900 jobs and about $1.5 million in annual sales tax revenues to the city.

The foundation already has been laid for the 179,862-square-foot SuperTarget building within the center, which sits just north of Clinton Keith Road and west of Interstate 215. The SuperTarget will offer everything the discount retailer typically sells as well as groceries and pharmaceuticals.

Allan Davis, president of the development company Retail Development Advisors, says that a 28,000-square-foot Marshall's clothing store and a 14,469-square-foot Walgreens also will be added to the year-old shopping center.

Currently, a juice joint, coffee house, nail salon, sandwich shop, bank and a lumber/home improvement store call the largely desolate 460,000-square-foot shopping center home. The center is located at ground zero of a drastic reconstruction effort that will revamp the Interstate 215 on- and offramps at Clinton Keith Road.

Davis said earlier this week that he is working to bring in more shops, but declined to say who he has been in communication with. Retail Development Advisors has invested as much as $140 million in the center, which included widening Clinton Keith Road and the construction of the Linnel Lane Bridge. The bridge is part of the effort to redesign the freeway access routes and is expected to be complete around the time the SuperTarget opens.

"We think with what (Target) is offering there will be a tremendous draw for our shopping center," Davis said. "Mostly smaller tenants want to know there's going to be an anchor store like a Target to draw people so that they can successfully do business."

When the center is complete, Murrieta could pull in as much as $1.5 million in sales tax annually, and another $250,000 in property tax, said city Economic Development Director Bruce Coleman.

Additionally, Coleman said the project could keep some 1,500 construction workers busy and, once the stores open, an anticipated 900 to 1,000 jobs will open to residents.

"This is just the beginning of some major other activities that are going to take place in that area," Coleman said. "This is a substantial project and it's a substantial investment and it starts to show what the I-215 corridor is going to evolve into."

The Murrieta store will open a handful of months after the opening of another SuperTarget this fall a little more than five miles up the freeway off Newport Road in Menifee, said Target spokeswoman Anna Goeppinger. Currently, there are only three SuperTargets in California, the closest of which is in Moreno Valley.

Target Corp. already has a store in Murrieta on California Oaks Road, and the corporation is considering opening another standard store at the site of the The Regency, a shopping center planned along Winchester Road where the extension of Clinton Keith Road will eventually intersect.

"It's not uncommon for two stores to be within five miles of each other," Goeppinger said. "That's kind of (Target Corps.) spacing in suburban areas."

Business people at The Orchard said a SuperTarget would be a "super" addition to the center.

"Everybody is looking for more tenants to come in," said Paul Tran, owner of Stone Creek Nail Salon. "I say, Yeah, OK. SuperTarget come.'"

Chrissy Erickson, who'd just come out of the nail salon, said she hopes that one day a Nordstrom would open in the city. Then she'd have it all, she said.

"A Nordstrom, SuperTarget and Starbucks," she said. "What else do you need?"

Contact staff writer Nelsy Rodriguez at (951) 676-4315, Ext. 2626, or nrodriguez@californian.com.

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39 comment(s)[-]Go to Top

Concerned One wrote on Jul 3, 2008 5:34 PM:On one hand it's good to see a business coming to town. But, retail? Murrieta does not need another retail boondoggle. And 900 jobs? Again, good news but what kind of jobs? Sorry to be so negative, but somebody at City needs to look ahead a little. They've been stumbling over their own feet for too long. Regards, C-1.

Jewel Of The Valley wrote on Jul 3, 2008 6:22 PM:How appropriate Murrieta has always had a bulls eye on it for attracting low end shops at it's highest exposure sites. Great job city council you really know how to promote our business sector.Can't wait to see what the Vegas trip brings. "Biggest Big Lots"?

Jim of The Valley wrote on Jul 3, 2008 8:08 PM:A dead strip mall possibly coming to life. Along with 900 "high-turnover, no challenge, low-paying" jobs. And the people that come with those jobs needing two or three of them just to make ends meet. Hope gas doesn't go up to $200 barrel. There will be a huge cry for Section 8 Housing and free medical care. Let's regroup Council and enroll in class- Urban Planning 101.

Murrieta Mom wrote on Jul 3, 2008 9:17 PM:I'd really like to see more things come into town like an aquatic center (like Diamond Valley's), a small city zoo and botanical gardens - family things that aren't too pricey. We don't need fancy arts centers and such - and we don't really need more retail. Just some simple, family entertainment!

Proud Resident wrote on Jul 4, 2008 3:42 AM:Thanks for all of your negative comments. At least you are consistent. If you don't like it then move out of Murrieta!!!!!!

john wrote on Jul 4, 2008 7:33 AM:now there will be two SUPER TARGETS within just a few miles apart ... one off of Newport rd and then now one off of Clinton Keith ? is there really that big ... or super need for two of these stores in this area

Disillusioned wrote on Jul 4, 2008 7:36 AM:Well, moved to Murrieta in 2000. Still waiting for any kind of decent paying jobs to appear near here. Seems like the only new jobs are strip-mall low-paying related. Meanwhile, the traffic gets worse and worse. Might as well move back to Orange County - at least there would be more job opportunities..

Lee wrote on Jul 4, 2008 7:41 AM:WOW! I think this is stupid to open two SuperTargets so close together. We all know that one is almost open in Menifee, why not make the one in the Orchard a Wal-Mart or a Costco? Wow, I think one will surely close, and I think it will be the one in the Orchard. The one off Newport will succeed because it will be surrounded by more stores.

Target Lover wrote on Jul 4, 2008 9:32 AM:The Super Target in Menifee will serve Menifee/Sun City/Canyon Lakes/Perris.
The Super Target at the Orchard will serve Murrieta/Temecula/Wildomar. Can't wait for it to open up. Now I will have one more Target to shop at.
Also wasn't the purpose of people moving to this area was to have a lower cost of living..but NO you had to max out all your equity on your house to buy all your toys now you need a "good" job to pay for your mess. Some of us kept things in prospective and just need a part time job or just one income. Living the life within my means. Happy B-Day America.

Jeremy wrote on Jul 4, 2008 9:57 AM:I'm a little upset that this article barely mentioned the fact that the Clinton Keith overcrossing will be nowhere near complete when this store opens, and anyone who has driven across that bridge at any time other than late at night knows how incredibly awful the traffic already is, without one of the biggest Targets in California.

To Murrieta Mom wrote on Jul 4, 2008 11:28 AM:Those are VERY good ideas.

Last Comic Standing wrote on Jul 4, 2008 2:31 PM:Murrieta has a Target, this town is not that big. Target provides a market segment with choice. Hey,city council,how about providing this city with choice.This center could have been a great high end restraunt and boutique get away. Instead the visionaries offer a cheap shirt and a 2x4. I can't wait to see their idea of a medical center.

Jack wrote on Jul 4, 2008 7:54 PM:Murrieta is a nice city that is poorly run. The city is not living up to what I thought it would be. I thought Murrieta would take its examples from cities like those in South Orange county or Carlsbad. Now years later I see unfinished streets and kids crossing dangerous freeway interchanges without sidewalks. I see ugly strip malls like the Village Walk and cheap condo developments that are now worth nothing, like the ones on Washington Ave. Murrieta just needs better managment.

David W wrote on Jul 4, 2008 8:05 PM:Wow.....here we are celebrating the 4th of July.....don't any of you negative whackos understand FREE ENTERPRISE. Asking the City Council to dictate what retail stores open or where is idiotic ! Get a grip -- less city intervention in business operations is what we need.... not more !!
DavidW

Mike wrote on Jul 5, 2008 1:07 AM:WalMart Supercenter will kick SuperTarget's butt...Can't wait for the WalMart Supercenter....buy American not french.....

Maria wrote on Jul 5, 2008 7:23 AM:WOW!!! I can't wait for this new Super Target to open! ALL you people out there with Negative comments obviously are not happy with the city you live in... MOVE OUT OF HERE THEN and go back to the OC or Carlsbad if they are so much better! COMMON SENSE people... it's all it takes... You don't like it?... Well then get out cuz we sure don't need your negativity here!

Lee wrote on Jul 5, 2008 8:48 AM:I love Target, but come on, this is silly. To have two SuperTargets in a 5 mile span. The one in Menifee is only 2 exits north on the 215. The Orchard SuperTarget will close in 2-3 years. Come on now. The SuperTarget in Menifee will have Kohl's, Lowe's, Best Buy, Old Navy, Lane Bryant, Staples, and many other stores attracting it; the Orchard's SuperTarget will have Dixieline and Marshall's. This is a bad move for Target and Murrieta. I think another Big Box store would have been better. If it provided a different store, more people would drive there and shop rather than just give the area the same o' same o'. Think ahout it, just two exits north, right off the freeway is another SuperTarget. I know it's a convience for those next to it, but think about the future of the area. More choices are better, not the same o' things.

Murrieta Mom wrote on Jul 5, 2008 9:51 AM:Anyone who thinks buying at Walmart is "buying American" needs to do some Google searching about the subject. It's a known fact that Walmart has not "bought American" for year now. Their stores are just as foreign as the rest now because they realized you can't offer low prices and carry U.S. made products. Oh sure, there are some there, but no more than any other discount store. Seriously, Google it.

As for the rest, SuperTarget or not, I don't really care but I still would like to see some "small town" stuff come in as I mentioned above. Used to be cities cared about things like zoos, gardens, wholesome things that weren't necessarily money makers, but improved the quality of life in a town, gave it character. Now, it's a retail, and we can see with all the vacant stores how well that is going over...

Jeez wrote on Jul 5, 2008 11:26 AM:It's sad when the most high end store in Murrieta will probably be this Super Target. It's starting to feel like Murrieta is "always the birdes maid, never the bride".

Target Rocks wrote on Jul 5, 2008 12:49 PM:I like to shop where shelves are properly stocked regularly. I have gone in to walmart looking for things and their shelves are empty a lot. So it makes more sense to me to go to Target,where I find the shelves to be stocked, instead of having to waste gas driving somewhere else to try and find what I need. I do agree with an above statement about having a better overcrossing idea before the store comes in. I actually moved from Temecula to A.Z. and we have a Big K, and a Walmart to shop at only! You should really learn to appreciate what you have, the convenience of being able to have a Target without waiting in 20min lines at Walmart and empty shelves =) However, I hope Targets works out for you guys...

Hello wrote on Jul 5, 2008 3:27 PM:This isn't the end of development for Murrieta you negative Nancies. This is only a beginning. Target is a good choice for people to continue to shop. It's not a mall like Temecula, and don't even try to compare cities. Murrieta is trying to move away from that image. We have the safest city in the county so count your blessings. There are better things to come.

Spun Spinners wrote on Jul 6, 2008 8:26 AM:I would like to know why not agreeing with the Super Target is a negative position? Could it be more of a positive position, to require a better product for our city? Free enterprise is alive and well for the big boys in Murrieta. Try building a batting cage in that center.Ha!

Really wrote on Jul 6, 2008 8:42 AM:2 exits away?? It's 7 miles away. From my house that will cost about $2.00 to drive there. I could buy lunch at a fast food place for that. And is there really going to be a Marshalls there?? I would even be happy with a Mervyn's. The one in Temecula gets picked over quick.

SoCalSandy wrote on Jul 6, 2008 11:56 AM:I don't really care one way or the other - it sounds like a done deal, so we'll all have to live with it. I just hope they get that freeway exchange updated QUICKLY because I live in Murrieta Oaks, and it's already a traffic nightmare!

Jack wrote on Jul 6, 2008 12:32 PM:I actually think that SuperTarget is a good fit for Murrieta. Everyone in this city is going to shop there, despite the comments. Its not that exciting because we already have a Target but its still good news and will add 900 more jobs. Even if they're lower paying jobs they're more jobs. The Menifee store is close but not too close. People in Menifee will shop in Menifee and people in Murrieta will shop in Murrieta. My only concern is that the California Oaks store will eventually close. But I understand all the disapointing comments. Ive become tired of waiting for Murrieta to become what I expected it to be. With the market the way it is we're moving to 4S Ranch San Diego.

Market Driven wrote on Jul 6, 2008 5:33 PM:Some people seem to think that all the council has to do is go to Nordstroms and ask or insist that they and other high end retailers move into our centers. Sorry, but here is the stark, cold reality. Retailers are very in tune to the type of shopping experience our demographics support. They know our habits way better than we do. Although there are many who think we are a town of high-end spenders, the reality is that we are not, and in fact, all many of us do is complain about how much stores charge for stuff. If Nordstroms went in, they would close faster than any Target store would. It's just like Murrieta restaraunts. People complain about there not being any good, high end restaraunts. But when they do come in, they wind up closing or struggling to stay open because no one supports the small, non chain restaraunts. The name branders see it and steer clear. So don't blame the City Council, go look in the mirror. Start being a little supportive of the Murrieta businesses that do take the chance of setting up shop here. That will help attract more of the businesses that many think we ware missing out on. Oh, and quit bashing your city. People have started to believe all of the negative garbage. Support your community or move to one that fits your needs if you can find one.

David wrote on Jul 7, 2008 12:39 PM:Retail, Retail, Retail. Sadly, that's all our local government knows about. Very limited vision.

Hmmm... wrote on Jul 7, 2008 4:15 PM:Market Driven--

You hit the nail on the head... you can't force a company to come here, and if the demographics don't make sense, they're not going to waste their money on a losing proposition. As far as high-end shops go... nothing personal to Murrieta residents (in general), but this city is pretty thrifty, recession or not. We like to act like high rollers and drive cars we can't afford while our houses get foreclosed on, but the fact of the matter is most of us moved here because it was cheaper than San Diego, Orange County or LA. A Nordstrom's Rack might do well here depending on how many coupons they send out, but not a Nordstrom's.

And as far as Costco goes, I have a friend that works for the city; apparently the Super Target was supposed to be a Costco, but Costco thought that a new store would take too much business from the one in Temecula. I guess they figured that rather than alleviate the crowding at that one, they'd rather keep people away.

Lee wrote on Jul 7, 2008 8:02 PM:That's what I mean about Costco feeling like it would take business away. Target got this one wrong. To open two SuperTargets on the same freeway just 5-6 miles away is crazy. Will the two SuperTargets make it? I don't think so. And which one will survive? The one that is most supported by other stores.

Jim Of The Valley wrote on Jul 7, 2008 9:26 PM:To Jack,

4S Ranch is IMPRESSIVE!. Very well planned & just down the 15 & Rancho Bernardo Rd. Love how the Ralphs Shopping area is layed-out with the neat condos all within a short stroll. Easy access & has my favorite restaurant- Wahoo's.

me wrote on Jul 8, 2008 9:12 PM:Target is NOT French!!!!

To Lee wrote on Jul 11, 2008 1:39 PM:I'll tell you which one will survive. The one that is on the future thoroughfare between Winchester, the 215 and the 15. That would be Clinton Keith. Actually, both will survive. I suspect that the decision makers at Target used real demographic data to determine the viability of having two stores in somewhat close proximity. They may be relatively close in mileage, but they will eventually serve two different market areas both with the demographics to support the individual stores. And remember, there is no market serving the north end of Murrieta. So that will help too.

noemi wrote on Jul 16, 2008 9:07 PM:i need a job im looking to work anywhere the shopping center

ThinkCityRevenue wrote on Jul 17, 2008 2:02 PM:"When the center is complete, Murrieta could pull in as much as $1.5 million in sales tax annually, and another $250,000 in property tax, said city Economic Development Director Bruce Coleman."

That's revenue to build other areas of development rather then just retail, improve the roadways/bridges and will help keep our city safe (think law enforcement budgets). Maybe the city counsel isn't as poorly managed as some of you seem to think.

Lisa wrote on Jul 20, 2008 9:23 PM:I have been living in Murrieta Oaks for 3 years now and personally, I hardly ever go north on the 215. For me, this Super Target will be a great thing. I visited one (in Florida) just the other day and if we aren't getting a real grocery store this is the next best thing. I wish some good restaurants would come to the orchard or "The Golden Triangle" (which I am waiting patiently for). I wouldn't mind at all if Dixieline became something else too. In my opinion, I think that was a complete waste of space. I still haven't heard of a gas station going on in that corner (which is very much needed)!!!!!!! Oh and Murrieta Mom, I am right there with you for the Aquatic park. La Mirada just opened one recently and it is just wonderful. An Ice scating rink would be great too.

Gail wrote on Jul 22, 2008 5:13 PM:The areas being built up are tax based driven. BIG BOX users won't come in until the smaller box users are doing very well. Do you all go to the Council meetings to understand the projects that are being brought into this valley and ask questions? Research your information and talk to your Councilmen and women of the Valley including Riverside County. Then decide. For those of you NIMBY's (NOT IN MY BACK YARD)that still complain... go back to where you came from.

Gail wrote on Jul 22, 2008 5:23 PM:Oh and by the way... Everyone can thank the County of Riverside years ago for approving all of these projects that Temecula and Murrieta have to deal with today with TRAFFIC! Please lets not forget about the up comining Cities of Wildomar and Menifee. Talk about challenges, understand the process and deal with the plans to improve. Orange County and San Diego Cities were not built in a day.

Jan wrote on Nov 6, 2008 8:25 AM:I am excited. I love Target. I will love to stop at only one store for all my things I need. Then I can go to costco for bigger needs. I am shocked with how negative people are. I moved from OC and I LOVE IT HERE. I love how new, friendly, and safe it feels here. After reading so many rude comments I think all those people should move away. I do want to see more zoos and gardens etc. I think 900 jobs sounds awesome. If we are really in an economic crisis I imagine that will help some families make ends meet. So for those 900 families I am happy. I hope we also get a nordstorms!!! Thank you for making Murrieta such a great city... I love it.. and open the super target with open arms.

Rumors wrote on Nov 8, 2008 8:32 AM:I heard that a Nordstrom Rack may be in the Triangle development.

Also, the Menifee Super Target creates revenue for MENIFEE, the Murrieta Super Target creates revenue for MURRIETA. So I'm glad Murrieta will have their own. Keep or tax money in our own city.

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