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OCEANSIDE: Transworld jumping to Carlsbad
Sports publishing company to get new digs
By CRAIG TENBROECK - Staff Writer | ∞
Art director Dustin Koop and copy editor Gretchen Haas work together while assembling pages for Transworld Snowboading magazine at Transworld Media in Oceanside on Tuesday. (Photo by Hayne Palmour IV - staff photographer) 
The latest issues of Transworld's various magazines at Transworld Media in Oceanside on Tuesday. (Photo by Hayne Palmour IV - staff photographer) 
Transworld Surf ad sales representatives Matt Simes, left, and Editor-In-Chief Justine Cote, right, look on as publicity manager Stacey Imgenito shakes hands with professional surfer Mikala Jones. Jones and Aaron Kim, center, of Matusc Inc. were visiting the Transworld Media offices in Oceanside on Tuesday. (Photo by Hayne Palmour IV - staff photographer) OCEANSIDE ---- Transworld Media, an action sports magazine publisher long associated with Oceanside, will relocate to Carlsbad early next year, employees said this week.
The company, which employs 125-150 people in north Oceanside, plans to move into a larger space in the Carlsbad Airport Business Park, said Stacey Ingenito, Transworld's publicity manager.
"We've been in this building quite a long time, and it's time to upgrade," Ingenito said Tuesday from the company's headquarters in a burnt-orange building in an industrial area near the Oceanside airport.
It will be a big shift for Transworld, a popular niche publisher that has called Oceanside home since Larry Balma, a manufacturer of skateboard parts, started TransWorld Skateboarding magazine in 1983.
"It's going to be kind of a hard thing" to see the Oceanside building shuttered, said Balma's wife, Louise, a former Transworld employee and city planning commissioner. "But they're going to a new building ---- it's going to be all fresh and clean, and everybody's all excited."
The company has had several ownership changes over the years. It's now part of the Bonnier Corp., a privately held Swedish media conglomerate.
Ingenito declined to discuss Transworld's finances, but she said that the publisher's seven action sports magazines reach 4 million readers per month.
Employees put together four of the titles ---- including Transworld Surf, Transworld Skateboarding and Transworld Snowboarding ---- in the Oceanside office, she said.
By moving to the Carlsbad building at 2052 Corte del Nogal, the company will gain about 2,000 square feet, Ingenito said. The company plans to build an indoor street-style skatepark there for company business and events.
Cynthia Haas, Carlsbad's economic development manager, said she wasn't aware of Transworld's plan but was "thrilled to hear they're coming."
"I think it's a great fit for Carlsbad," Haas said. "We've sort of become a little bit of a recreation capital."
For Marc Hostetter, Transworld's creative director, the move will be "bittersweet."
The new ZIP code is great, he said, but it'll be tough to leave the eclectic Oceanside offices, where knickknacks abound and cubicles have been fashioned from multicolored hollow-core doors.
"There's just something blue-collar about this place," he said Tuesday.
Balma said she recently stopped by to help inventory pieces of Transworld history ---- trophies, vintage banners, shelves made from the scrap wood of skateboard legend Tony Hawk's old Fallbrook ramp ---- that should be moved to the new digs.
"We're not going to throw anything away just yet," Hostetter said. "Some day there may be a Transworld museum."
Contact staff writer Craig TenBroeck at (760) 901-4062 or ctenbroeck@nctimes.com.
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To Dude wrote on Aug 6, 2008 3:54 PM:Anyone who lives in Oceanside should ... our revenue base just got smaller.
Ridiculous wrote on Aug 6, 2008 6:53 PM:Way to go McVey...let a huge employer leave town. You should leave too. For those of you who don't know, Jane McVey is the economic development person for Oceanside. She gets a failing grade on letting this business go. It's not her only one.
Tired of naysayers wrote on Aug 6, 2008 10:47 PM:Ridiculous,
Have you looked around Oceanside lately? We have new businesses and developments popping up everywhere. They are the types of places Oceanside needs. I think Jane McVey has done a great job.
john wrote on Aug 7, 2008 12:15 AM:We need some changes in this area in Oceanside. Every large business in old buildings should be offered relocation incentives to new Ocean park. Similarly, every business in old facilities in neighboring cities should be offered incentive to move to this new area. But all we do is give away assets and pay for studies. When does it stop?/
More ridiculous wrote on Aug 7, 2008 6:12 AM:Hey Ridiculous, no need to worry, as Carlsbad gets our more lucrative business, we get yet ANOTHER filthy asphalt plant. Where's the economic director?
C-bad believer wrote on Aug 7, 2008 7:21 AM:I don't think the readers understand how global Transworld is - and how many surfing, skateboarding, etc companies are thriving in our city while many other businesses are languishing - these businesses provide so much talent as our area also produces the most gifted surfers, skater, wakeboarders, etc in the entire world- i just finshed reading the September snowboarding issue - killer! Welcome to C-bad, it's the perfect place for you! You've brought more stable jobs to our local economy than that stupid wal-fart ever would have.
Marc Hostetter said wrote on Aug 7, 2008 7:58 AM:"...The new zip code is great..." uh huh. Why can't they just admit they wanted out of O'side? There are newer, fresher, bigger office spaces available here, if that was truly the only reason for the move.
Big Loss For Oceanside wrote on Aug 7, 2008 10:39 AM:Maybe McVey and Baker should stop thinking about downtown and work on getting better paying jobs for Oceanside or will will continue to attract only Wal-Mart, 99 Cents stores, Check cashing places, cement and asphalt plants.
I have looked around Oceanside lately wrote on Aug 7, 2008 10:49 AM:and I see new empty buildings downtown with empty storefronts and a few shops full of cheap imported stuff. I see one of the highest numbers of foreclosed homes in the county and too many people at poverty level. Dear Jane McVey in a private company you would have been already fired.
Cardiffian wrote on Aug 7, 2008 11:10 AM:Gee, I hope the Poseidon proponents don't hear about this - after all, it's these types of people and businesses that are responsible for all the water shortages! OK - sorry - couldn't help myself with the cheap shot....Good Luck TW!!
Oceanside Is Too Poor wrote on Aug 7, 2008 11:33 AM:Oceanside is a SoCal beachtown that behaves and is priced like Needles or 29 Palms. SoCal beach towns are up-scale places, not home to barrios and trailer parks. Time for Oceanside to move beyond short term small minded conservative no new taxes no new infrastructure thinking and start jumpstarting the last cheap beach town in SoCal into the same level of prominence the other SD, OC and LA county beach towns have (except Imperial Beach, that place is a rat hole). We can be a local transit hub center, we can tie the muni airport into the transportation hub, we can run a Sprinter on the Coaster line on the weekends and somehow get the Sprinter to run later (I know about the freight trains). It's the 21st century, time to start climbing out of the hole the tightwad's policies have given us here.
To Oceanside Is Too Poor wrote on Aug 7, 2008 1:30 PM:That may be so. But I think that even if we were suddenly richer than God, it still wouldn't change our poor reputation, which will haunt us forever.
Tough Business Loss for Oside wrote on Aug 7, 2008 3:47 PM:It is difficult to want to do business in a town without a business friendly reputation. Talk about the new changes in Oceanside is cheap when we continue to display our embarrassing and dysfunctional Council. Perennial negative Council Members, such as Esther Sanchez, continue to scare away businesses fast than staff can recruit them.
Good Job Jane wrote on Aug 11, 2008 7:43 AM:Oceanside Economic Development is too busy planning for hotels so tourist from BFE can take over our beaches. Thanks to Jane McVey and Kathy Baker, Oceanside has taken itself off the X Games and Vans Triple Crown venues and now we're losing Transworld. Good Job Jane!
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