REGION: KZSW moves to Murrieta

By The Californian | Thursday, October 16, 2008 5:10 PM PDT

Southwest County's only television station soon will be broadcasting from a new location.

On Thursday, workers at KZSW Channel 27 loaded lights, cameras and other equipment onto trucks for the short trip from Business Park Drive in Temecula to its new location in an industrial building in the 25000 block of Jefferson Avenue in Murrieta.

That building is owned by Temecula marketing firm RKR Media, whose owners earlier this year invested an undisclosed amount of money in the station.

In October 2005, KZSW began operating in an industrial building in Temecula owned by Professional Hospital Supply. The station's signal is transmitted from a hilltop in northern Murrieta and reaches all of Temecula and parts of Lake Elsinore and Menifee.

The new location makes sense economically, said Kevin Page, station co-owner and founder.

"It's a way for us to cut down on overhead," Page said.

During the move, KZSW will continue to run most regular programming but has stopped its daily local newscast until broadcast studios are built at the new site, Page said.

"I don't have a specific date yet when the newscast will resume," he said.

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Serendipity wrote on Oct 16, 2008 5:24 PM:It seems Murrieta is rapidly becoming the pivitol telecommunications and marketing hotspot of the Inland Empire. Superior high speed internet. The retail-related infrastructurally perfect juxtaposition of shopping-related traffic corridors. A city government that is fired up and frothing at the bit to bring a top quality mega retail complex to the Golden Triangle. And now, even the mass media is starting to gravitate toward this center of future economic gravity. To those who know the most about what's happening behind the scenes, the future looks stellar for Murrieta.

Temecula wrote on Oct 16, 2008 8:15 PM:I guess the Temecula City Council can no longer take credit for KZSW. Murrieta is a much better place to run this type of business.

Steve wrote on Oct 16, 2008 10:18 PM:I think the first two comments are going overboard. All we know is that KZSW found a cheaper place to operate in Murrieta. It doesn't mean that for now on, KZSW is going to prosper. If KZSW fails in Murrieta as well, should that reflect on Murrieta, or on KZSW?

what wrote on Oct 16, 2008 10:21 PM:the "pivotal telecommunications and marketing hotspot"? somebody just graduated from public relations school and is hoping to get a job. barf.

Alex wrote on Oct 16, 2008 10:38 PM:Serendipity II-

You forgot to mention about Murrieta's caring council's paternalistic perspective toward providing shelter and nutrition to "our huddled masses yearning to be free".

oh brother wrote on Oct 17, 2008 6:27 AM:i want some of the koolaid serendipity is drinking. i wanna be deluded too!

Seriously... wrote on Oct 17, 2008 6:34 AM:I live in and love Murrieta, but when it comes to businesses, its kind of hard to believe Murrieta is gaining some kind of ground on Temecula. When the car dealerships, industrial complexes, and major medical manufactorers move to Murrieta, then I'll start to buy into this. Murrieta's basis is homes, not businesses.

Or maybe when the Golden Triangle shopping center is built in 20 years...

Timing wrote on Oct 17, 2008 6:38 AM:Times of economic and emotional strife foster the battlegrounds on which opportunity abounds. Few people, few communities, indeed few nations are mentally or physically prepared to meet the challenge to come. Murrieta, in part because of her econo-geographically perfect situation in Southern California's sprawling megalopolis, and in part because her Golden Triangle vicinity has recently caught the prescient eye of the movers and shakers in the world of international commerce, will at long last see the full potential of her virgin soil revealed. It is an unfortunate fact that much of the world will be suffering as Murrieta begins to prosper, but such is so often the way the fates evolve.

Outsourcing wrote on Oct 17, 2008 7:47 AM:I figure that Temecula was looking for the cheapest, third-world country to outsource their labor to and they came up with Murrieta. What, Khazikstan was taken?

Pivotal Serendipity wrote on Oct 17, 2008 7:50 AM:The only things Murrieta is "pivotal" in are; Alpaca farming, catalytic converter theft, Walmart construction, and banjo music.

Circumstance wrote on Oct 17, 2008 8:08 AM:When the economic tide begins to recede - and no, that has not yet even begun - common economic tide pools (in places like Temecula, as well as in most communities, be they rural, urban or suburban) will begin to dry up. Rare islands of economic opportunity will then emerge. Three such islands happens to exist in Southern California. The most important of those three happens to exist in Southwest Riverside County. It happens to exist in Murrieta. And, it happens to be Murrieta's Golden Triangle.

Practicality wrote on Oct 17, 2008 8:55 AM:The only thing that matters when a ship is going down - that ship at present being the overall American economy - is that everyone seeks to secure their family and fortune. There are few rescue vessles that will remain afloat, and fewer safe harbors that can can be reached by most families.
The central fact is that our great ship has struck an iceburg. We need to assess the situation, and realize that it is time to rapidly plan, and then to act, and to do so without delay. Whether you can grasp anything else that has been said in this discussion today, grasp this: The time has come for action.

c wrote on Oct 17, 2008 10:39 AM:People, Murrieta is gaining ground on nobody. It is bedroom community that is the epitomy of poor planning. It is laced with 1/2 empty strip malls, 1 of every 10 houses that have been in bank repo. Along with Temecula, it lacks poor street planning and civic improvements. BUT it still nice pretty nice place to live

Golden triangle wrote on Oct 17, 2008 11:21 AM:What is that? Isn't it that plot of dirt that was supposed to be developed about a decade ago? Yeah, right, I fell for that development-economi-paradise the first time it was sold to us; in the 1980's.

Circumstance is RIGHT wrote on Oct 17, 2008 11:24 AM:Murrieta is an absolute special, unique, gifted, golden economic pool of oppertunity! Murrieta is EXTREMELY different from every other city or community in So Cal; it's impervious to decline!
This new local TV station moving to Murrieta is just the first step in a long line of OTHER communities failing while Murrieta thrives! Deal with our prosperity-

Dave P. wrote on Oct 17, 2008 12:20 PM:But how many employees where let go since no news will be done till the studio is built? At least it isn't Xmas like the last layoffs

matt wrote on Oct 17, 2008 1:27 PM:i still think the "golden triangle" should be made into a western themed central park type area with trails to walk and ride horses and stuff, why do we need another shopping center and more traffic? well, besides greed anyways?
maybe this tv station that nobody has ever heard of outside of temecula and murrieta could investigate that and when they put local news back on can report that to us?

Mark wrote on Oct 17, 2008 1:40 PM:I think half the people who posted comments regarding this story, were smoking something other than cigarettes.

Brian wrote on Oct 17, 2008 2:30 PM:I guess one thing we have in Murrieta in great supply is hot air! You people are making me laugh! Thank You!

re Timing and Circumstance wrote on Oct 17, 2008 2:37 PM:I appreciate you being very optomistic, we could use more of that. However, I have to agree with some of the other comments. I have heard this rosy picture painted before. First, the mall was coming and would bring prosperity to the city, but they chose temecula. Then, Zev Buffman was coming to build his empire, this to was going to bring prosperity, this to did not happen. Now it's election time and "everyone else is suffering as Murrieta begins to prosper." I'm not buying it. The only ones claiming this Triangle is the best thing since sliced bread are the current council members up for re-election.

oh pleeeeeze wrote on Oct 17, 2008 4:55 PM:That station has been nothing but laughable since it started. Too many chiefs and hiring everyone who thinks they are a TV journalist. The quality of news sucks and it's in the pocket of the city of Temecula who helped establish it.
What other news organization has recieved funding from the city to report the news? How unbiased could they be?
How much money did Temecula sink into that business?
I remember going to the opening. Everyone I met was a news producer. I kept asking who are the camera, editing and sound people and what their journalism background was but no one could answer.
And you couldn't even get the station on cable unless you requested it.
Notice their recent broadcasts? All canned content. Traffic problems in Florida?
They wouldn't know news if it bit them on the butt.

oh pleeeeeze wrote on Oct 17, 2008 4:59 PM:"The station's signal is transmitted from a hilltop in northern Murrieta and reaches all of Temecula and parts of Lake Elsinore and Menifee."

Hold on ma, I'm a justin' the rabbit ears on the TV set right now.

Who has a TV that picks up a transmitted signal from a hilltop these days?

Pay no attention to the man behind the curtain folks.

c is Concerned 1 wrote on Oct 17, 2008 5:18 PM:Is this true? You're still posting idiotic comments? Murrieta has a lower percentage of foreclosed homes than...Temecula! While Murrieta has under 2000, Temecula surpassed 3200 a long time ago! Bedroom community applies to Temecula as well. How many high paying jobs are in the city? A handful? Maybe. Ever check the entrances to the 15 in the morning coming out of Redhawk?

to oh pleeeze wrote on Oct 17, 2008 6:51 PM:Are you as pretentious as you sound? Not one hint of any true expertise in your pompous post of negative phooey. Knocking a company facing the immense challenge of any technologically based media enterprise in a previously untested environment, you sound like a rambling and wordy coward spitting from behind the veil of anonymity at some very gutsy entrepreneurs.

a quiet girl wrote on Oct 17, 2008 7:20 PM:Yikes. Just watched the local news on that station from last Friday on-line.
Is that low budget or what?? I could do better from my home and post on youtube.
Also, aren't they going to lose the signal in Feb.2009?

to quiet girl wrote on Oct 18, 2008 11:52 AM:You think something is lousy based on the feeling that you could do better? What a low, low blow. What an insult to the newscaster. If you could do better, I must agree they have to be at the bottom of the bottom of the barrel. For some reason, I find myself smiling at your post; and feeling unsure about your ability to judge anyone else. And, I co mean "anyone".

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