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TECHNOLOGY: Subway to test text-messaging

TECHNOLOGY: Subway to test text-messaging
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A Subway restaurant in Escondido will be among 30 in Southern California to begin a four-month test beginning Jan. 20 using a telephone text-message ordering system. San Diego-based The Zingle will be providing the message systems for the sandwich shops, which will send a confirmation message.

The restaurant is at 1235 East Valley Parkway.

Subway said research showed 90 percent of its customers would go to their restaurants more often if they could text-message food orders.

Copyright 2012 North County Times. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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