Louis XIV's Jason Hill says everybody has multiple sides. It just so happens that when Hill chats about his passion, music, his confident side reigns.

So, Jason, what do you think about 91X threatening to run your band's song "Finding Out True Love Is Blind" into the ground?

"Into the ground? I think it's the best song on the station. I think it's great, man."

The rock band's major-label debut and second record, "The Best Little Secrets Are Kept," came out Tuesday on Atlantic Records, which signed the band in August.

"There's not a bad song on the record. There's no filler on it," the Poway-raised Hill said from the racket-making hoedown in Austin, Texas, known as South by Southwest.

Hill dares you to pinpoint a contemporary reference for his band's sound, one filled with scuzzy guitars, frisky beats and lusting sung/spoken vocals. And the sex-hungry lyrics? Well, Hill says he can't listen to the record with his mom.

"You can't say that we sound like any band out there. You can't say that we sound like any of these bands that copy the '80s or like Franz Ferdinand or the Killers, whom I am really good friends with and I love the Killers (whom Louis XIV toured with). But you can't say we sound anything like them."

Judge for yourself when Louis XIV comes home to perform Saturday at SOMA. Hill has been in a similar place before: hometown buzz, radio play, national record deal. That band, Convoy, no longer exists. As for its Atlantic-affiliated debut, "Black Licorice," Hill said he despised it.

" I didn't like the stamp that somebody else put on our record," Hill said. "There are a couple songs that I thought were cool, and other than that, it wasn't the record I wanted to make. So at a certain point in that process, I gave up, which was really stupid of me and I'll never do it again."

Convoy's ride ended. Three of the members —— co-frontmen Hill and Brian Karscig, and drummer Matt Maigaard —— formed a new band named after France's Sun King, Louis XIV. (Bassist James Armbrust was added later.) The band even went to France in 2003 to record its self-titled debut, a concept record about a boy who starts to believe he's the 1600s-era king of France.

Next came three EPs, the most recent being "Illegal Tender" in January. Hill says the band has sold more than 15,000 copies of its releases through its own imprint, Pineapple Recording Group. The Brits caught on first. Then 91X started enthusiastically spinning "Finding Out True Love Is Blind" last year when the band was still unsigned. Airplay spread to other markets. The band's "God Killed the Queen" recently highlighted a scene on the leading pop-culture barometer that is television's "The O.C." "Finding Out True Love Is Blind" turned up on The WB's "One Tree Hill." A few seconds of "Paper Doll" helps sell some beer named for a rock that rolls. Last week, only seven songs received more airplay than "Finding Out True Love Is Blind" on L.A. powerhouse KROQ.

What's the hubbub about? Over a syncopated rhythm, Hill "compliments" the ladies, perhaps at a bar.

"Ah chocolate girl, well you're looking like something I want / Ah and your little Asian friend, well she can come if she wants / I want all the self-conscious girls who try to hide who they are with makeup / You know, it's the girl with a frown with the tight pants I really want to shake up."

Underscoring the horniness in the verses is the line "I'm finding out true love is blind," a lesson for the protagonist as much as the "self-conscious girls."

"That's a valid statement, that everybody's self-conscious, everybody's vulnerable. Everybody's egotistic, everybody's all of these things, depending on what mood you find somebody in. … Sometimes I'm vulnerable. Sometimes I think I can control the world."

While Hill is proud to proclaim his band's originality, he says that Louis XIV is not "reinventing the wheel."

"But we're doing something that's extremely unique to us and to the rest of the world, in terms of now," he said.

"In terms of now" is a key distinction because Hill and songwriting partner Karscig go back 25 years and beyond for inspiration. The sprightly garage-pop kick of "A Letter to Dominique" —— about a girl who fantasizes about killing herself —— fits nicely in the post-Beatles British Invasion column. Hill channels a measure of AC/DC swagger on "Illegal Tender." The sweep of "All the Little Pieces" summons David Bowie.

"(Bowie's) 'Hunky Dory' is one of my favorite records. We play 'Life on Mars' and 'Queen Bitch' right before we go onstage. I'm a big Bowie fan. I'm a bigger T-Rex fan. I'm a big early AC/DC, Bon Scott-era fan. I'm a big John Lennon fan."

Um, he forgot to name someone: himself.

"I have hypomania, where I have very outrageous extremes, in terms of being low, and extremely high. Most musicians are that way. But to achieve a point where you can literally feel confident to walk into any room and say to yourself, 'I can think we're the best band around.' It sounds like an ass statement. I know, it does. But, you sort of look around the world and you go, well actually, to be honest with you, who else is there?"