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You can't keep a bad host down

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You can't keep a bad man down: Don Imus is back.

After setting off one of the most annoying spectacles of the 21st century, the nasty-mouthed talk-show host has a new job.

According to news reports, Imus will return to the airwaves on New York City's WABC, replacing two liberals who actually got better ratings than he did before he got sacked last spring. But, as The Associated Press pointed out, "Imus has the reputation, the buzz, the potential for national syndication."

While you used to be able to see him on MSNBC early in the morning here, Imus has only rarely been heard in San Diego. Apparently, his brand of East Coast talk show could never find an audience in these parts. But you can bet that some local station will try to buck that trend.

After all, there are now six -- six! -- conservative talk stations competing for listeners in San Diego, and one is sure to snap Imus up if he becomes nationally syndicated.

Meanwhile, the fact that pundits still can't stop talking about the aftermath of his use of the Insult That Shall Not Be Named reveals everything that's wrong, wrong and horribly wrong with American society: We're either too accepting of horrible racism or, from the other perspective, there are too many aggrieved minorities that just need to put a sock in it.

The latest personality to jump on the bandwagon is the seemingly mild-mannered Dick Cavett, of all people, who hosted a TV talk show back in the Pleistocene era or something. In a New York Times blog entry, Cavett -- an occasional guest on Imus' show -- hyperventilated about the terrible injustice that his buddy faced. You know, being censored and losing his free speech and all.

The poor thing. Imus spouted something really stupid on the job, got sacked and ended up rebounding with a multimillion-dollar contract that should make him bigger than ever.

I have a dream: That one day I can be so unjustly treated.


Quickies

Veteran local disc jockey Delana Bennett may soon be the hardest working radio personality in town. In addition to providing news updates during Star 94.1's "Jeff & Jer," she's now got not one but two shifts (1 to 4 p.m. and 7 to 10 p.m.) at sister country station U.S. 95.7. You may remember Bennett as co-host of the morning show on Magic 92.5, where she once sat in a giant tub of mayonnaise for charity. (This gives me a chance to resurrect the funny comment I made at the time: "Be safe: Always wear a condiment!" (Hey, what are jokes for if they can't be recycled?)

You may have heard that newspapers are struggling these days as subscribers wander off to surf the Internet or watch "American Idol" or whatever it is they're doing instead of reading old-fashioned print on paper. But there's one form of media they're not turning to: radio. According to a report that came out Monday, revenue from radio ads fell by 7 percent in September compared to the year before. One analyst told Radio Ink that the numbers were "much uglier than expected."

Who's the richest talk-show host of them all? Rush Limbaugh is up there, of course, along with Sean Hannity. And now there's a new kid on the block: conservative talker Glenn Beck, heard locally on KOGO from 6 to 8 p.m. weeknights.

According to The New York Times, Beck -- who "portrays himself as an average guy, a recovering alcoholic and a comedian who regularly injects humor into his conservative politics" -- has signed a multi-year contract that could be worth $50 million. (Who does he think he is? A baseball star?) Beck, who also hosts a show on the CNN Headline News channel, is one of those talkers that liberals love to hate. He sure gives them plenty of ammunition, like this statement he made during the California wildfires: "I think there is a handful of people who hate America. Unfortunately for them, a lot of them are losing their homes in a forest fire today."

Speaking of conservative talk show hosts, San Diego's temperamental "radio mayor," Roger Hedgecock, is shooting for a national profile. He now has a nationally syndicated weekend show, and there's hope that Hedgecock's profile might grow even more. And what, pray tell, is Hedgecock complaining about these days? According to a column posted this weekend on his Web site, he's tired of "weak minded, nervous Nellie whiners of this and all human generations who justify their wilted flower humanity by arrogantly proclaiming that the worst is inevitable." "Wilted flower humanity"?

Coming up in future columns: A look at KPRI's bid to reach more listeners, a classical station that has North County in its sights, and the prospect that locals might actually be able to hear an ultra-liberal station for once.

Randy Dotinga is designated for immature audiences. Reader discretion is advised. E-mail him at NCTimesRadio@aol.com.

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