Two years ago I wrote a column about Carlsbad's Tim Wrisley, who was honored when the magazine, "Transworld Snowboarding," received the Henry R. Luce award for best photography for 2001.

At that time, Tim was the group publisher for Transworld Media, which puts out sports-related magazines. The competition was tough, since "Transworld Snowboarding" was up against 60 other magazines. Magazines all owned by AOL/Time Warner. Magazines, such as "Time," "People" and "Sports Illustrated."

Tim got his feet wet at TransWorld, starting off by selling ads to snowboard shops. But, he worked his way to the top of the masthead, holding just about every job along the way.

Success was sweet. That is, until Tim realized that he was spending too much time flying to New York. Time that took him away from his family and his home in Carlsbad and his office in Oceanside.

So, the man who began dreaming about owning his own business when he witnessed the Sept. 11 devastation while on business in New York, decided to cut his ties with AOL/Time Warner and to put his years of magazine experience to work in Carlsbad, the town he grew up in, the town he is passionate about.

What Tim plans to do is to introduce "Carlsbad Magazine," an 84-page, high-quality free publication this fall to those who live, work and vacation in our city.

It will focus on people, places, dining, home and garden, and it will be available in retail stores and hotels.

There is no doubt that Tim, a 1982 Carlsbad High graduate who got a degree in journalism from Northern Arizona University, is taking a leap of faith with this endeavor as publisher/owner of "Carlsbad Magazine."

However, the co-owner, Troy Mills, who has remained a great friend of Tim's since their Carlsbad High days when they collaborated to design the Lancer logo for their team's football helmet, is convinced that Tim's dream is a reality.

He said the best thing about the new magazine is Tim, since he will be able to share with everyone his pride and passion and his knowledge and skills about what he knows best: Carlsbad and magazines.

It takes a lot to create a magazine. You might say it's like putting together a symphony that will educate and entertain audiences.

But Tim also feels that the magazine will bring people together, which fits right in to the motto, Unity in Community, which Jeff Segall, the chairman of the board of the Carlsbad Chamber of Commerce, came up with for 2004.

Tim wants to make a difference in the community. He said he wants to give back to the town that has given him so much. The town that helped shaped who he is today.

As the population of Carlsbad nears the 100,000 mark (today it is a tad more than 93,000), we need and deserve a high quality magazine that will add to the quality of our lives. A magazine of our own. "Carlsbad Magazine."

Barbara Brill, a North County Times columnist, is a free-lance writer who has lived in Carlsbad since 1971. Contact: bbrill2@juno.com.