Now that the image of Tony Gwynn, circa 1998, is on a Wheaties box at your local supermarket, it got us thinking about other superstar athletes and where their likenesses would be most appropriately placed. Staff writer Marc Figueroa offers some advice for advertisers looking to find just the right athlete to align with their branding message:

5. Michael Vick Alpo

The Atlanta Falcons quarterback is in deep trouble with the feds for his alleged involvement in dog fighting, so wouldn't his mug on a bag of dog food be the ultimate revenge for our canine friends. Sick 'em, Fido! Vick bones for everyone!

4. Tiger Woods (Insert company name)

I just read in Forbes Magazine that the world's No. 1-ranked golfer banked $100 million over the past year, so he pretty much can buy any company he wants and dictate whatever marketing he wants. Oh wait, he's already done that with Nike. Never mind.

3. Dennis Rodman: "King" Stahlman Bail Bonds

Whatever happened to the Worm, anyway? The last we heard, he was doing Celebrity Big Brother in the U.K. He's been busted so many times for his infamous parties in Newport Beach that he probably knows Stahlman's digits by heart, so this seems like a natural fit.

2. Michelle Wie: Teen Magazine

This is for everyone, including her parents, who forgot that Wie is still a kid. This golf sensation has all the talent in the world, but considering she hasn't won since ë03 and seems to be moving backward instead of forward, one has to wonder what her future holds.

1. Ryan Leaf: Huggies

The biggest crybaby in the history of the NFL should be able to lock down a multi-year deal with a diaper company that specializes in immature human beings who have little control over their emotions. I can see the tagline now: "Be like Ryan, wee wee in style."